Digital Selling Overview An overview into digital selling, which is the process of leveraging digital assets (white papers, research, articles, news, offers etc) and communicating to attract customers through digital channels to build trust and credibility. Digital selling is an Omnichannel method that may include social media as well as other digital channels such asContinue reading “Digital Selling Overview”
Tag Archives: selling
Sales Prospecting Tips from The Bitter Business
The building blocks for successful sales prospecting or lead generation are not solely down to selling skills but a combination of prospect lists with data, accurate targeting and understanding the buyers journey. Prospecting can be a reluctant or even feared selling activity, especially when the term “cold calling” is mentioned. However prospecting is a vital salesContinue reading “Sales Prospecting Tips from The Bitter Business”
Sales Funnel Improvement Tips
How many people in sales really understand the sales funnel, the sales pipeline and the objections that can clog up the process? Success for many companies and start-ups depends on if they can shorten the sales cycle and speed up the sales process. It may come as a surprise to many sales managers that itContinue reading “Sales Funnel Improvement Tips”
Social Selling is Selling
Social selling is selling. In sales and marketing there is a tendency to use catchy phrases to describe something new or promote new products. Social Selling has suffered from this fate as companies in marketing and sales automation use a myriad of keywords associated to “Social Selling “ to look Social and grab SEO traffic;Continue reading “Social Selling is Selling”
Social Data in Sales
Social Data Trumps People in Sales Today, big data and the use of social data in the sales process trumps people. The reality is that due to changing buying cycles, more educated buyers and the use of social media to source and inform, most sales managers if given the choice between an exceptionally talented salesContinue reading “Social Data in Sales”
Sales Training Tips
Sales training today focuses allot around the use of sales tools, CRM and how to use the social networks to sell. The sales training tips in this article might help the sales team sell better and faster without the hype or jargon that often surrounds sales training. Sales Training Bad News When sales people lackContinue reading “Sales Training Tips”
Sales Effectiveness is better than Sales Productivity
Sales leaders are always trying to balance between sales effectiveness and sales productivity. If a poll was conducted what would a CEO prefer, a productive sales force or an effective sales force? In my experience the most successful sales leaders and people care little about sales productivity. Anyone with even a few years experience inContinue reading “Sales Effectiveness is better than Sales Productivity”
Sales Call Structure – Sell Successfully
In the digital sales world, the art of making a sales call has been overlooked, so today lots of sales people do not understand the nuances involved in making successful sales calls. Whether the sales call is cold, as a result of a web lead or inbound enquiry always approach the sales call with theContinue reading “Sales Call Structure – Sell Successfully”
Social Selling Tips
The sales and marketing buzzword word at the moment is “Social Selling”; where the sales process is now tapping into social media conversations and the impact of social networks in driving brand awareness or buyer consideration. Most sales and marketing leaders would concur that the sales process has completely changed. Sales people need to adjustContinue reading “Social Selling Tips”
LinkedIn for Lead Generation
LinkedIn can be a powerful sales tool when used as part of lead generation and networking activities. As social selling and reaching social influencers becomes ever more important in raising awareness of a company, brand, product or service it is important to use LinkedIn effectively. However, before any lead generation can happen, it is importantContinue reading “LinkedIn for Lead Generation”
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