How to Write Content That Drives Sales 

How to write content that drives sales is the dream of every writer today. However, actually getting it done requires a few key essentials. Writing good content for sales isn’t easy, but it’s not rocket science either. Many writers struggle with the thought of selling something to someone they don’t know—i.e., the reader on theContinue reading “How to Write Content That Drives Sales “

How to Build a Marketing Strategy from Scratch

How to Build a Marketing Strategy from Scratch (Without Any Employees) As an owner-operator business, it’s common to feel like you don’t have time for marketing. In reality, marketing is one of the most important hats you wear as a self-employed business owner. Marketing builds awareness of your company, generates leads, and convinces prospective customersContinue reading “How to Build a Marketing Strategy from Scratch”

Content Marketing for B2B SaaS Companies

Following our Content Marketing & The Marketing Funnel: The Definitive Guide, we are breaking down what that application of this looks like for some of the biggest industries Galactic Fed works with. If you’re in the B2B SaaS industry – this one’s for you. And if you haven’t begun getting serious about your content marketingContinue reading “Content Marketing for B2B SaaS Companies”

Sales Performance Improvement

Most sales performance improvement is as a result of the digital transformation in sales, which has seen sales leaders focus in on the development and enablement of their sales force.  Sales performance improvement is a process not an event, it is a continuous improvement process versus a single sales training event. No business who isContinue reading “Sales Performance Improvement”

Are Women Better Entrepreneurs

Gender issues between men and women have long been standing. For countless decades, women have struggled to rise to fulfill their roles as leaders and game changers. Even when, over time, names of women who have made huge changes in the communities they belong to have surfaced, gender-bias remains alive, breathing, and plaguing. Despite theContinue reading “Are Women Better Entrepreneurs”

Future of B2B Sales

Future of B2B Sales Most sales leaders agree that B2B sales are on the verge of a great leap forward, with a series of changes that will redefine what it takes to succeed in the market over the coming years. The use of data and analytics as part of a sales transformation or sales enablementContinue reading “Future of B2B Sales”

Sales Strategy Presentation

Information on pulling together a sales strategy presentation, a template for what to include when developing your sales strategy plan with presentation guides and insights. An effective sales strategy presentation needs to consider what are your products and where or who is your market. It also plots out how the sales effort will be directed toContinue reading “Sales Strategy Presentation”

The Buyers Journey

Increasingly the buyers journey is now done online. Even B2B customers have adopted consumer-like behavior. They now conduct product research online and often make purchasing decisions without a sales rep’s involvement. Those B2B customers who engage with sales agents are already 57 percent of the way through the buying process before their first contact. This fundamentallyContinue reading “The Buyers Journey”