How to Use Social Media To Promote Your Business

The use of social media is now the most effective way when you need to promote or launch a business or new product. The free access to social networks for prospect identification and the ability to reach a large audience of buyers via content means every marketing or sales leader has to use these channels […]

Managing a Startup Business

If you can’t find a way, then make a way! Starting a business, any business is a brave step. But how do you manage a start-up business as well as find customers or put in place a customer acquisition strategy on tight or even zero budgets. Working with early stage and start-up companies I know […]

Business Consultant

What does a business consultant do? A business consultant works with a company or small business to review the existing practices in the areas of sales, marketing, product or finance amongst others and then to work with the management to make recommendations for improvements. Most business consultants specialise in one or two areas of business […]

Sales Outsourcing

In Ireland, sales outsourcing or Sales-As-A-Service should be considered as it can offer multiple benefits to a start-up or growing business. Companies can boost its sales functions, accelerate sales and build the business faster by contracting in an interim sales manager or director for outsourced selling, business development or lead generation. Outsourcing is nothing new […]

Business Mentoring

Business Mentoring Business mentoring does not have to cost business money. At some stage in a business lifecycle some free and confidential advice from a business mentor on business or business strategy maybe the boost a company or business owner needs.  Whether a business is in start-up mode or an existing business hitting some bottlenecks […]

Customer Service Tips for Business Growth

Customer service has as much a part to play in customer acquisition or business growth as sales.  Customer service and how it is delivered must evolve alongside the adoption of social media and technology by consumers and business. Customer service is no longer an “after the event” function, it now impacts sales, business growth even […]

A Strategy for Business Success

The strategy for business success are built around three pillars: The Product, The Market and The Team. Each pillar or a combination will most likely determine the success or failure of a business. The core pillar or strategy to focus on is “the product to market fit”. In business schools they say that a business […]