I am delighted to show you “The Internet Marketing Lead Generation Ecosystem” infographic which was created by Straight North, a PPC service company. What I like about it, is that it is designed to show how multiple online marketing channels can be combined to create an integrated Internet lead generation campaign. With this infographic you’llContinue reading “The Lead Generation Ecosystem”
Monthly Archives: August 2016
TIPS ON WRITING LINKEDIN MESSAGES
When implementing a digital sales or social selling program, the biggest single point of failure can be writing LinkedIn messages to buyers. Or to put it in simpler language, the ability to craft well thought out messages that convert into offline conversations between seller and buyer. Every sales strategy most likely has a multi activityContinue reading “TIPS ON WRITING LINKEDIN MESSAGES”
How to create an ideal customer profile (and stop selling to the wrong customers)
If I were to ask you who your ideal customer is, what would you say? When I ask most new founders this question, I usually get an answer like, “Any technology company between 2-200 employees.” I appreciate the optimism, but I have some bad news: When you try and sell to everyone, you end upContinue reading “How to create an ideal customer profile (and stop selling to the wrong customers)”
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