The use of social media within digital marketing and inbound marketing has become an important gear in the sales and demand generation engine. The sales and marketing engine needs fuel (supply of traffic or prospects) which the engine turns into visitors and leads where sales converts to customers. The use of social media and leadContinue reading “Social Media Marketing – Powering Sales”
Monthly Archives: January 2015
Customer Service Tips for Business Growth
Customer service has as much a part to play in customer acquisition or business growth as sales. Customer service and how it is delivered must evolve alongside the adoption of social media and technology by consumers and business. Customer service is no longer an “after the event” function, it now impacts sales, business growth evenContinue reading “Customer Service Tips for Business Growth”
Digital Marketing Strategy
Any Irish company with growth ambitions needs to have a digital marketing strategy in order to take advantage of the growing opportunities for sales, inbound lead generation, traffic and customers that digital marketing can generate. The internet is changing the buyer –supplier relationship, today businesses have to know that attention is a currency and socialContinue reading “Digital Marketing Strategy”
Business Plan for Growth
Devising a Business Plan and Strategy for Growth Business plan and implementing a business strategy is more than simply achieving business goals. It inspires people to work hard, makes the team feel part of a purpose; it incites actions and ensures that activities happen. Simply constructed, effectively executed, a business strategy is a template forContinue reading “Business Plan for Growth”
Business Mission- Know why you exist
Why does a business exist? Every business needs a mission and a purpose. We know the overarching purpose of any business is to acquire, develop and maintain customers at a profit however any business must fundamentally know why they exist so the effort, work and emotional investment has a real meaning to all stakeholders. IsContinue reading “Business Mission- Know why you exist”
Social Media Selling for Sales
A growing use of social media within companies by marketing and sales teams is in the area of social selling. In the sales process connecting with prospects and establishing relationships can be the difference to winning or losing deals, more and more companies are using social media selling to help them accomplish these connections quicklyContinue reading “Social Media Selling for Sales”
Business and Leadership
Business leadership can be hard to define but it is a title many aspire to regardless of company size or industry. But is business management different to business leadership and which of these traits (leadership or management) is the most valued when promoting someone to a senior role. Is the term “business leader” being overusedContinue reading “Business and Leadership”
Sales Management
Sales management or being a manager of a sales team could be described as leading people to higher levels of achievement to deliver company growth while implementing the sales process the company uses to target prospects and convert them to paying customers. The starting point to managing a sales team is not with the salesContinue reading “Sales Management”
A Strategy for Business Success
The strategy for business success are built around three pillars: The Product, The Market and The Team. Each pillar or a combination will most likely determine the success or failure of a business. The core pillar or strategy to focus on is “the product to market fit”. In business schools they say that a businessContinue reading “A Strategy for Business Success”
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