Managing a Startup Business

If you can’t find a way, then make a way! Starting a business, any business is a brave step. But how do you manage a start-up business as well as find customers or put in place a customer acquisition strategy on tight or even zero budgets. Working with early stage and start-up companies I know […]

Marketing Plan Template

             Marketing plan template and guide                            The Bitter Business A marketing plan will help a business identify the markets, product to market fit, customers and competitors which underpins the strategy selection to make a business sustainable. This […]

Business Strategy in a Digital Marketing World

The future of business is digital, so when business leaders start to formulate a business strategy they need to understand that customers, products, business operations and competitors are now digital. Is business strategy being replaced with digital strategy? And do companies have the sales and marketing skills to compete in a digital marketing world? A […]

Business Strategy Template

Download this business strategy template guide to assist in business planning for a start-up business or implementing a business strategy.  A business strategy is a template for business success. Download here: Business Strategy for Growth The success of a business strategy depends on the resources (financial, people, time) available to the business. 5 Step Planning Process […]

Sales Strategy Plan

A sales strategy is the process of matching the business purpose or mission with a sales plan, then putting in place goals, metrics and sales tactics. The sales strategy will also map out courses of action and allocating resources to achieve the selected goals and tactics. A sales strategy is really about answering the one […]

Business Plan for Growth

Devising a Business Plan and Strategy for Growth Business plan and implementing a business strategy is more than simply achieving business goals. It inspires people to work hard, makes the team feel part of a purpose; it incites actions and ensures that activities happen. Simply constructed, effectively executed, a business strategy is a template for […]

Business Mission- Know why you exist

Why does a business exist? Every business needs a mission and a purpose. We know the overarching purpose of any business is to acquire, develop and maintain customers at a profit however any business must fundamentally know why they exist so the effort, work and emotional investment has a real meaning to all stakeholders. Is […]

A Strategy for Business Success

The strategy for business success are built around three pillars: The Product, The Market and The Team. Each pillar or a combination will most likely determine the success or failure of a business. The core pillar or strategy to focus on is “the product to market fit”. In business schools they say that a business […]

Customer Acquisition Strategy

The cost of getting customers can be the difference between success and failure no matter how good a business believes its product to be.