B2B Sales Techniques for a Digital World

The buyer’s journey is changing sales models and how B2B sales teams sell. Sales 2.0 as a sales technique has been around nearly ten years now but still many companies struggle to embrace it. If you are in B2B sales then Forester projects that over the next four years, 1 million B2B sales people will be […]

B2B Marketing Strategies

In the world of B2B marketing strategies, CMO’s and marketing leads are finding out that there is allot more to them than just content and SEO. Social media marketing companies seem to trot out the well worn lines of, you must create a library full of content, recalibrate your SEO, share the content on the […]

Social Media Marketing Strategy

This is a seven step guide to creating a social media marketing strategy to reach more customers and drive greater on-line awareness for your brand or product. For a business to really capitalise from social media, it needs to build a clear strategy that takes into account what are the goals, what are you trying […]

Social Media Marketing Plan

A social media marketing plan should not pose any major challenges to a small business. As in any growing business with a great product or service, the marketing team or person is most likely to be working on different tasks at different times and these tasks can change rapidly depending on the business needs. However, […]

Inbound Marketing Strategy

Every business today needs an inbound marketing strategy. In the digital world nearly all marketing efforts are focused on actions like growing web traffic, increasing visitors, gathering sales leads, driving up conversions and securing buyers and customers.   Inbound marketing strategies deliver on all the same marketing goals but in a different way. Traditional marketing or […]

Social Media Marketing

Social media marketing is the process of generating leads, traffic and attention while reaching influencers using social media networks. Social media marketing encompasses activities such as social selling, content marketing, audience reach and status updates. Social media marketing also impacts on SEO or search results as content marketing (articles, blogs, whitepapers) and status updates (news, […]

Why Customers Buy

Customers buy solutions to problems or solutions for outcomes they need to make their business or lives better. While pricing is important it usually ranks 3 or 4 on buyer’s criteria. Too many businesses rely on the assumption in the era of digital self-education that the most important thing to a customer is price. But […]

Marketing Plan

A marketing plan is a series of tactics that deliver agreed goals for the business First thing for any small business to note is that marketing plans do not have to be a complicated fifty page document. Marketing plans and go-to-marketing strategies may get more advanced and complicated as a business grows but for the vast majorities […]

Marketing Plan Template

             Marketing plan template and guide                            The Bitter Business A marketing plan will help a business identify the markets, product to market fit, customers and competitors which underpins the strategy selection to make a business sustainable. This […]

Business Strategy in a Digital Marketing World

The future of business is digital, so when business leaders start to formulate a business strategy they need to understand that customers, products, business operations and competitors are now digital. Is business strategy being replaced with digital strategy? And do companies have the sales and marketing skills to compete in a digital marketing world? A […]