The Bitter Business is a sales strategy partner providing sales training, social selling, digital sales transformation and inbound sales execution solutions based in Ireland. We help companies Grow.

FREE Sales Consultation

FREE 1 hour – no obligation – sales strategy, sales training, social selling or digital sales transformation consultation for your business! We offer a free consultation and we are always happy to have a no obligation chat with potential new customers about helping them to improve their sales reach, sales prospecting, social selling, inbound sales execution and sales training to grow their business. Just fill in the contact form below.

Working with growth orientated companies to drive revenue via digital channels,social selling and sales strategy execution. My name is Brian O’Connell. I am a hands on business enabler with over 30 years senior sales and marketing manager experience in companies like Dell, Oracle, Apple and J2 Global. I have worked with or founded companies in digital media, productivity software, social media software, educational software, business software and SaaS.  I bring sales and marketing skills plus strategic, management experience across multiple channels (on-line sales, social selling, inside/inbound sales, field sales and channel).


Helping companies with social selling, sales training, lead generation, content marketing, revenue development, product to market fit strategy, sales management, customer acquisition strategies plus implementing “Go to Market” programs/tactics

My passion is helping people and companies succeed. If you would like to chat or explore how I could benefit your business, feel free to contact me. Always good to chat.



       01 254 2866

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  1. […] About | The Bitter Business. Hi, My name is Brian O’Connell. […]


Sales Strategy – Inbound Sales – Digital Sales Transformation – Social Selling – Sales Training

Sales training and digital sales transformation including social selling strategy training in Ireland.