Nurture Your Potential Customers and Make Your Sales Skyrocket

Nurture Your Potential Customers and Make Your Sales Skyrocket In order to effectively market to your target audience, you need a comprehensive strategy that allows you to nurture your potential leads. As technology changes, so does the way in which marketers can nurture those leads. In order to make your sales skyrocket, you have to […]

7 Ways to Get Your Content to Produce Sales Leads – Now

If your content marketing plan is producing a steady flow of sales leads, then save yourself some time and don’t bother reading this article. Every marketing article I read tells me how much business has fallen in love with content marketing and why not. I know from experience that whether selling to consumers or business […]

The Lead Generation Ecosystem

I am delighted to show you “The Internet Marketing Lead Generation Ecosystem” infographic which was created by Straight North, a PPC service company. What I like about it, is that it is designed to show how multiple online marketing channels can be combined to create an integrated Internet lead generation campaign. With this infographic you’ll […]

Social Selling Training

As someone is involved with social selling training I am often asked about best practices including how to engage with a prospect for the first time. Let me start by introducing The 5 C’s of social selling. Credibility, Connecting, Content, Conversations and Conversions. Next it is important to understand that social selling is a process […]

Sales Prospecting Tips from The Bitter Business

The building blocks for successful sales prospecting or lead generation are not solely down to selling skills but a combination of prospect lists with data, accurate targeting and understanding the buyers journey. Prospecting can be a reluctant or even feared selling activity, especially when the term “cold calling” is mentioned. However prospecting is a vital sales […]

How to Find New Customers on Social Media

Every business needs to find new customers and social media has become the go to channel for reaching new buyers using content as the main hook. Since the arrival of social selling and big data tools, social networks are now the main channels on which to identify and engage with new customers. While social platforms […]

Social Selling is Selling

Social selling is selling. In sales and marketing there is a tendency to use catchy phrases to describe something new or promote new products. Social Selling has suffered from this fate as companies in marketing and sales automation use a myriad of keywords associated to “Social Selling “ to look Social and grab SEO traffic; […]

Social Data in Sales

Social Data Trumps People in Sales Today, big data and the use of social data in the sales process trumps people. The reality is that due to changing buying cycles, more educated buyers and the use of social media to source and inform, most sales managers if given the choice between an exceptionally talented sales […]

Online Lead Generation using Social Media

The focus of online lead generation and sales leads from social media networks in marketing is growing apace. Still too many small and medium sized business’s can struggle to not only generate leads from the social networks but also struggle to generate enough leads for a sustainable sales pipeline. Online lead generation and social selling […]

LinkedIn for Lead Generation

LinkedIn can be a powerful sales tool when used as part of lead generation and networking activities. As social selling and reaching social influencers becomes ever more important in raising awareness of a company, brand, product or service it is important to use LinkedIn effectively. However, before any lead generation can happen, it is important […]