As someone is involved with social selling training I am often asked about best practices including how to engage with a prospect for the first time. Let me start by introducing The 5 C’s of social selling. Credibility, Connecting, Content, Conversations and Conversions. Next it is important to understand that social selling is a processContinue reading “Social Selling Training”
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Social Selling Tips
The sales and marketing buzzword word at the moment is “Social Selling”; where the sales process is now tapping into social media conversations and the impact of social networks in driving brand awareness or buyer consideration. Most sales and marketing leaders would concur that the sales process has completely changed. Sales people need to adjustContinue reading “Social Selling Tips”
LinkedIn for Lead Generation
LinkedIn can be a powerful sales tool when used as part of lead generation and networking activities. As social selling and reaching social influencers becomes ever more important in raising awareness of a company, brand, product or service it is important to use LinkedIn effectively. However, before any lead generation can happen, it is importantContinue reading “LinkedIn for Lead Generation”
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