Create a Social Media Strategy

Use these steps to create a social media strategy. As social media and the social channels have grown in influencing buying decision, so too have the reasons to create a social an effective social media strategy. Using content, articles, video or online advertising, companies can potentially reach millions of buyers or potential consumers. It’s exciting toContinue reading “Create a Social Media Strategy”

7 Ways to Get Your Content to Produce Sales Leads – Now

If your content marketing plan is producing a steady flow of sales leads, then save yourself some time and don’t bother reading this article. Every marketing article I read tells me how much business has fallen in love with content marketing and why not. I know from experience that whether selling to consumers or businessContinue reading “7 Ways to Get Your Content to Produce Sales Leads – Now”

The Lead Generation Ecosystem

I am delighted to show you “The Internet Marketing Lead Generation Ecosystem” infographic which was created by Straight North, a PPC service company. What I like about it, is that it is designed to show how multiple online marketing channels can be combined to create an integrated Internet lead generation campaign. With this infographic you’llContinue reading “The Lead Generation Ecosystem”

How to Use Social Media To Promote Your Business

The use of social media is now the most effective way when you need to promote or launch a business or new product. The free access to social networks for prospect identification and the ability to reach a large audience of buyers via content means every marketing or sales leader has to use these channelsContinue reading “How to Use Social Media To Promote Your Business”

A Guide to Content Marketing for Start-ups

How can content marketing help satisfy a start-ups customer acquisition and quest for growth. Old sales tactics are declining and the push sales cycle can mean a new business is out of runway long before their business gets off the ground with revenue. The rapid change in buyer behaviour for both B2B and B2C meansContinue reading “A Guide to Content Marketing for Start-ups”

Connecting Content Marketing to Sales

How to use content marketing for improved sales enablement is a big discussion point among sales and marketing leaders. Most B2B companies rely on selling by direct sales teams to generate a large percentage of their revenues. For these companies, improving sales performance is a critical business objective, and sales enablement alongside the use ofContinue reading “Connecting Content Marketing to Sales”

How to Use Content Marketing the ACD way.

Many companies struggle in how to use content marketing to drive their sales or business upwards. No big surprise as today’s buyer is more educated and savvy than ever. Smart marketing leaders know that traditional marketing methods are becoming less and less effective by the day, so turning to social media and content marketing as aContinue reading “How to Use Content Marketing the ACD way.”

Social Media Marketing Tips for Small Business

Small business can struggle to strategically use social media marketing to get their message out. In fact at times social media can feel a bit overwhelming. The top 10 social network sites, Twitter, Facebook, LinkedIn, Pinterest, Google+, Tumblr, Instagram, VK, Flickr, Vine and a host of other niche networks generate huge audience participation for aContinue reading “Social Media Marketing Tips for Small Business”

Inbound Marketing Guide

There is allot of talk around “inbound marketing” and as a guide to what it means to a business. Social media marketing agencies and practitioners seem to have developed a language of their own as digital marketing has become the dominant channel. Terms such as marketing automation, marketing qualified leads, social selling and lead nurturing areContinue reading “Inbound Marketing Guide”

B2B Social Media Strategy

How many small businesses really value a B2B social media strategy as a channel to create awareness and drive customer acquisition? As the social media networks and communities run into millions of business buyers on a journey of discovery the question has to be asked Is your business maximising the potential of social marketing. IContinue reading “B2B Social Media Strategy”