Most sales performance improvement is as a result of the digital transformation in sales, which has seen sales leaders focus in on the development and enablement of their sales force. Sales performance improvement is a process not an event, it is a continuous improvement process versus a single sales training event. No business who isContinue reading “Sales Performance Improvement”
Tag Archives: sales enablement
Future of B2B Sales
Future of B2B Sales Most sales leaders agree that B2B sales are on the verge of a great leap forward, with a series of changes that will redefine what it takes to succeed in the market over the coming years. The use of data and analytics as part of a sales transformation or sales enablementContinue reading “Future of B2B Sales”
The What and How of Sales Enablement
Sales enablement is linchpin that a business uses to bridge the gap between their sales strategy and how they execute this on social media, the phone or face to face. In a fast moving digital world, common sales challenges (buyer interactions, longer sales cycles, declining win rates, slowing customer acquisition and shrinking deal sizes )Continue reading “The What and How of Sales Enablement”
Connecting Content Marketing to Sales
How to use content marketing for improved sales enablement is a big discussion point among sales and marketing leaders. Most B2B companies rely on selling by direct sales teams to generate a large percentage of their revenues. For these companies, improving sales performance is a critical business objective, and sales enablement alongside the use ofContinue reading “Connecting Content Marketing to Sales”
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