Sales Performance Improvement

Most sales performance improvement is as a result of the digital transformation in sales, which has seen sales leaders focus in on the development and enablement of their sales force.  Sales performance improvement is a process not an event, it is a continuous improvement process versus a single sales training event. No business who is […]

Future of B2B Sales

Future of B2B Sales Most sales leaders agree that B2B sales are on the verge of a great leap forward, with a series of changes that will redefine what it takes to succeed in the market over the coming years. The use of data and analytics as part of a sales transformation or sales enablement […]

The What and How of Sales Enablement

Sales enablement is linchpin that a business uses to bridge the gap between their sales strategy and how they execute this on social media, the phone or face to face. In a fast moving digital world, common sales challenges (buyer interactions, longer sales cycles, declining win rates, slowing customer acquisition and shrinking deal sizes ) […]

Connecting Content Marketing to Sales

How to use content marketing for improved sales enablement is a big discussion point among sales and marketing leaders. Most B2B companies rely on selling by direct sales teams to generate a large percentage of their revenues. For these companies, improving sales performance is a critical business objective, and sales enablement alongside the use of […]