Digital Selling Overview An overview into digital selling, which is the process of leveraging digital assets (white papers, research, articles, news, offers etc) and communicating to attract customers through digital channels to build trust and credibility. Digital selling is an Omnichannel method that may include social media as well as other digital channels such asContinue reading “Digital Selling Overview”
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How to Write Content That Drives Sales
How to write content that drives sales is the dream of every writer today. However, actually getting it done requires a few key essentials. Writing good content for sales isn’t easy, but it’s not rocket science either. Many writers struggle with the thought of selling something to someone they don’t know—i.e., the reader on theContinue reading “How to Write Content That Drives Sales “
A Guide to Sales Prospecting
Sales prospecting whether using cold calling, social selling, emails or referrals is a vital sales tactic especially for new or small businesses. Prospecting and sales are not the same thing, prospecting is solely focused on searching and engaging with potential customers in order to nurture a relationship. The sales event happens once the prospect hasContinue reading “A Guide to Sales Prospecting”
Selling Skills That Every Salesperson Needs
There is a whole range of selling skills that every salesperson needs to be successful in the modern sales 3.0 era. Thanks to the digital influenced world we live in, how salespeople sell has changed. The role of a salesperson is constantly evolving and a more consultative selling skill set is now required in mostContinue reading “Selling Skills That Every Salesperson Needs”
Future of B2B Sales
Future of B2B Sales Most sales leaders agree that B2B sales are on the verge of a great leap forward, with a series of changes that will redefine what it takes to succeed in the market over the coming years. The use of data and analytics as part of a sales transformation or sales enablementContinue reading “Future of B2B Sales”
TIPS ON WRITING LINKEDIN MESSAGES
When implementing a digital sales or social selling program, the biggest single point of failure can be writing LinkedIn messages to buyers. Or to put it in simpler language, the ability to craft well thought out messages that convert into offline conversations between seller and buyer. Every sales strategy most likely has a multi activityContinue reading “TIPS ON WRITING LINKEDIN MESSAGES”
A Social Selling Guide for Sales Leaders
A social selling strategy starts at the top. If sales management and senior executives are suspicious about social media – if they only see risk, their people wasting time clicking “Like” buttons and employees posting funny pictures, then they would be right to draw down the shutters and, in the process, cut off the opportunityContinue reading “A Social Selling Guide for Sales Leaders”
The What and How of Sales Enablement
Sales enablement is linchpin that a business uses to bridge the gap between their sales strategy and how they execute this on social media, the phone or face to face. In a fast moving digital world, common sales challenges (buyer interactions, longer sales cycles, declining win rates, slowing customer acquisition and shrinking deal sizes )Continue reading “The What and How of Sales Enablement”
Social Selling Training
As someone is involved with social selling training I am often asked about best practices including how to engage with a prospect for the first time. Let me start by introducing The 5 C’s of social selling. Credibility, Connecting, Content, Conversations and Conversions. Next it is important to understand that social selling is a processContinue reading “Social Selling Training”
The Sales Process
The sales process is a repeatable model that a business deploys for the sales teams to follow when moving a buyer from being a prospect, to a qualified lead and on to a paying customer. This is an introduction to defining what is process could look like for your company. A sales process could beContinue reading “The Sales Process”
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