Online Lead Generation using Social Media

The focus of online lead generation and sales leads from social media networks in marketing is growing apace. Still too many small and medium sized business’s can struggle to not only generate leads from the social networks but also struggle to generate enough leads for a sustainable sales pipeline. Online lead generation and social selling […]

SEO Google results update for Ireland

This is The Bitter Business report on our SEO Google results in Ireland for the keywords we have targeted for sales and marketing services as of June 2015. Most of the links showing up in search results are just between seven months down to a few months old with more to follow.  The SEO search […]

Social Media Marketing Strategy

This is a seven step guide to creating a social media marketing strategy to reach more customers and drive greater on-line awareness for your brand or product. For a business to really capitalise from social media, it needs to build a clear strategy that takes into account what are the goals, what are you trying […]

Content Marketing Tips

Content Marketing is the key driver upon which most inbound marketing and social media marketing tactics are built. Content marketing not only impacts SEO, web traffic, leads and sales but also acts to influence buyers as they increasingly seek information before purchasing. Whether your business is B2C or B2B, the sharing of content (self-penned articles, […]

Social Selling Tips

The sales and marketing buzzword word at the moment is “Social Selling”; where the sales process is now tapping into social media conversations and the impact of social networks in driving brand awareness or buyer consideration.  Most sales and marketing leaders would concur that the sales process has completely changed. Sales people need to adjust […]

LinkedIn for Lead Generation

LinkedIn can be a powerful sales tool when used as part of lead generation and networking activities. As social selling and reaching social influencers becomes ever more important in raising awareness of a company, brand, product or service it is important to use LinkedIn effectively. However, before any lead generation can happen, it is important […]

Social Media Marketing Plan

A social media marketing plan should not pose any major challenges to a small business. As in any growing business with a great product or service, the marketing team or person is most likely to be working on different tasks at different times and these tasks can change rapidly depending on the business needs. However, […]

Inbound Marketing Strategy

Every business today needs an inbound marketing strategy. In the digital world nearly all marketing efforts are focused on actions like growing web traffic, increasing visitors, gathering sales leads, driving up conversions and securing buyers and customers.   Inbound marketing strategies deliver on all the same marketing goals but in a different way. Traditional marketing or […]

Customer Targeting

Customer targeting or who a business sells to whether it is B2B or B2C, is a key part of the business planning process. Customer profiling and target selection is critical as it defines the marketing strategy, resources, costs and customer target selection lists for the sales team. A businesses services or products may have appeal […]

Social Media Marketing

Social media marketing is the process of generating leads, traffic and attention while reaching influencers using social media networks. Social media marketing encompasses activities such as social selling, content marketing, audience reach and status updates. Social media marketing also impacts on SEO or search results as content marketing (articles, blogs, whitepapers) and status updates (news, […]