The Bitter Business offers a tailored in-house Social Selling course including broader Digital Selling training in conjunction with The Digital Sales Institute. Delivered anywhere in Ireland, the training courses covers how to use LinkedIn, Facebook, Twitter, Instagram and other social networks for lead generation plus buyer engagement. Learn how to use content and conversations to attract buyers on a digital journey. All the material has been researched and written to business school standard.
What is Social Selling?
It is about building a bridge between social media activity (opportunity insights, ideas and perspectives) and the phone call (sales outreach) to maximize interactions and minimize wasted time.
Social selling is about one to one relationships between a sales person and their buyers, current customers or prospects who are potential customers. The purpose of social selling is to leverage the tools, the technologies to enhance the relationship that the sales people are already building offline with those prospects. This is at the level of the individual both on the buyer side and on the seller side, and that relationship that they are building up together.
“12% of all B2B sales in the US will take place online by 2020 – Forrester”
Buyers (B2B and B2C) are leaving digital clues for the taking and at a minimum, offering someone an opportunity to bond with them. If not you, then who!
The traditional sales funnel, that we are all painfully familiar with, has been turned on its head. Did you know that was first drawn in 1924? How could it possibly be relevant today?
Look at how much change has gone on in the world in the past 5 years. In the past decade, change has accelerated at dizzying proportions. We are in a constant state of disruption. Just when we think we’re getting to grips with the new, it’s already old.
The most significant change in our world is that digital connectivity has put power in the hands of the buyers. Instead of being passively influenced by marketing and sales, they actively search, research and compare.
Social media is no longer the exclusive domain of marketers. It’s not about pushing messaging. It’s about conversations. It’s about connecting and engaging. It needs to be integrated into the very DNA of your business.
Drop us a line below, to see how we can help you put in place a social selling plan as part of a wider sales transformation or sales enablement strategy.