Create a Social Media Strategy

Use these steps to create a social media strategy. As social media and the social channels have grown in influencing buying decision, so too have the reasons to create a social an effective social media strategy. Using content, articles, video or online advertising, companies can potentially reach millions of buyers or potential consumers. It’s exciting to […]

B2B Social Media Strategy

How many small businesses really value a B2B social media strategy as a channel to create awareness and drive customer acquisition? As the social media networks and communities run into millions of business buyers on a journey of discovery the question has to be asked Is your business maximising the potential of social marketing. I […]

BENEFITS OF SOCIAL MEDIA IN BUSINESS AND SALES

“What are the benefits to social marketing media to business or sales?” This was a question I got asked recently at a presentation I gave. What still surprises me is the amount of senior managers, business owners and even those involved in sales that are still to be convinced how social media can impact their […]

Marketing Companies in Dublin Guide

Marketing companies in Dublin or anywhere in Ireland offer a menu of services from digital marketing,SEO, social selling, content marketing to social media strategy. This guide is aimed at the business owner to ask what skills do they expect to see before deciding to working with one of the many marketing companies in Dublin or […]

Social Media Marketing Strategy

This is a seven step guide to creating a social media marketing strategy to reach more customers and drive greater on-line awareness for your brand or product. For a business to really capitalise from social media, it needs to build a clear strategy that takes into account what are the goals, what are you trying […]

Social Media Marketing – Powering Sales

The use of social media within digital marketing and inbound marketing has become an important gear in the sales and demand generation engine. The sales and marketing engine needs fuel (supply of traffic or prospects) which the engine turns into visitors and leads where sales converts to customers. The use of social media and lead […]