B2B Social Media Strategy

How many small businesses really value a B2B social media strategy as a channel to create awareness and drive customer acquisition? As the social media networks and communities run into millions of business buyers on a journey of discovery the question has to be asked

Is your business maximising the potential of social marketing.

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I am certainly not the only one who can prove that you can get leads and sales from social media plus measure the success; however some marketing and PR people still are not fully informed on what social media has been able to achieve in the past few years. If any proof was needed I have many examples of B2B focused businesses who have implemented a successful social strategy to engage buyers and drive higher consideration levels for their product or service. Yet many companies still have a very limited exposure or plan on to use social networks to help scale their sales. Is it due to a lack of resources, maybe   not sure of the value or return, maybe you think your business or product does not warrant investing in social, uncertain as to what social media can do or is it just a simple case of unsure as to how to implement a social media strategy?

If you are a business owner selling into a B2B market then maybe it is time to challenge some of your beliefs regarding the power of social. Nearly every business size and type can utilise social networking to boost buyer consideration. As a starting point let us discuss the various buzzwords and concepts we hear mentioned.

What does it mean to be a social business

The words “social media” can conjure up all types of ideas and meanings. While most people will identify or even use platforms like LinkedIn, Twitter or Facebook, any strategy involving a social element is more than just profiles or getting followers. Being a social business means defining a whole range of actions and goals that match a bigger business. At the heart of it all social marketing is a belief, a concept, and an approach to engaging people for work, pleasure, family, friends or business. There were the ideals from which all platforms were created and I am sure on which new ones will be formed. However it is not limited just to the platforms mentioned above.

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Social media allows us to open communication channels, local and global interactions and instantly share information or news across large networks of people.

If we take a wider or bird’s eye view of how social can impact our business then we switch from simply seeing B2B marketing as managing our Twitter account or Facebook page towards really evaluating how much a B2B social media strategy can help our business as a whole from sales to customer support to recruitment. The use of social networks can rapidly improve how we communicate both internally and to the external market which can open up all types of possibilities that go beyond the traditional view of what social media does for a business.

Let me give you a powerful example as to what social media can achieve.

The Ice Bucket Challenge. Just a few short summers ago, we all were throwing buckets of ice over ourselves or over someone else. It all started with someone living with Lou Gehrig’s disease (ALS) to raise awareness for people suffering from it. The idea quickly spread, so fast that the ALS Association made it an official charity effort. This fun activity, shared by so many of social media raised over $115 million for the charity. It resulted in over one million related videos on Facebook videos and got over two million mentions on Twitter.

Now I’m not suggesting business owner’s start throwing buckets of ice over their heads but I am using this example as a reason to encourage anyone involved in B2B sales or marketing to think broader about social. Even a small change in how we view things can bring a big change in what we prioritise.

There are many ways to extract value from the social networks

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There are many ways in which the networks can help those in a B2B market to achieve their goals. A common issue I still find is that many B2B businesses still do not fully understand how social media can help them.

Most social media strategy plans are centred on using social to engage directly with a target audience. As a business network, LinkedIn is proving to be really effective for B2B sales and for social selling. As how sales teams prospect for new customers evolve then LinkedIn will increase in value for how sales people research and engage potential customers.

Now I hear you say, “OK apart from LinkedIn where else can I use social media in a B2B sales environment?” Well, it may surprise you but a business can use Twitter, Facebook, Owler, Crunchbase, Medium, Google+, Pinterest, WordPress and Blogger to drive buyer engagement. This list is not exhaustive. The value in B2B social media can be found in SEO, in readership, in views, in reviews, in referrals, in content found and shared, for data in social conversations, in buyer’s profiles, in social data and in potential buyer contact details.

There are tens if not hundreds of industry forums, interest groups and social business groups which can be tapped into to increase awareness for your business. Also think about what you can get out not just about what you have to put in (content, articles, information news). Does your strategy involve using the networks to source emails, telephone numbers, conference attendees, competitor analysis, event details, buyer likes and interactions?

Social Media Strategy is not an option

It is a must have. The world and buyers are changing how we source vendors. The average life expectancy of a company is now approx. fifteen years. Due to the impact the internet has on all our lives whether consumer or business means the world is moving fast and faster. As social media becomes more and more accessible on mobile, TV and devices while time poor buyers turn to it to self discover for purchasing decisions, then not engaging with it can leave you at a disadvantage.

Now is the time for B2B companies to really make social a key part of not only their digital strategy but their overall business strategy.

BENEFITS OF SOCIAL MEDIA IN BUSINESS AND SALES

“What are the benefits to social marketing media to business or sales?” This was a question I got asked recently at a presentation I gave.

What still surprises me is the amount of senior managers, business owners and even those involved in sales that are still to be convinced how social media can impact their business sales results. During my career I have nearly (not always) been a fan of technology and tools that help create a competitive advantage to a business in the selling process which is why I believe social media will change the face of sales forever.

Quite simply, social media has to be a baked in component of any business or sales strategy.

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Research into the sales process has shown that the use of social media has a significant positive effect, in fact sales people that use social media to interact and share information, gain as much as 78% greater sales than sales people not using social media. Now what impact would these numbers have on your business? Proof that social media matters in sales and is playing an increasingly bigger role.

So here are five good reasons why every sales person, manager and business owner should implement a well planned out social media strategy.

SOCIAL MEDIA IS A 24/7 SALES CHAMPION.

Social media will work for your business 24/7. Business never stops and neither does promoting your company to potential customers. Sales people can work maybe 7, 8 or 10 hours but only social media can work 24/7 sharing information, reaching potential buyers and driving awareness for your business. Social media is now the go to channel to check out a business, to source referrals, to see how engaged a business is and for a buyer to evaluate what vendors are worth considering. Today most business is global and time zones are irrelevant to buyers who are seeking information or considering a purchase. A deal or a buyer waits for no one regardless of how many hours a sales person works. This is where social media comes in. With social media, a business or sales person can remain engaged and active that bridges both time zones and continents.

Also well thought out sales strategies make use of social media to create and maintain professional profiles, these act as online business cards providing information and conveying knowledge, experience and expertise. The combination of well crafted social media profiles with quality content (articles, white papers, thought leadership and research papers) gives any prospective buyer the information needed to place the sales person or business on their radar for follow up or even to engage in the sales process.

SOCIAL MEDIA BUILDS CREDIBILITY.

Years ago small companies or new start ups found it hard to build business credibility against large companies with huge advertising and marketing budgets. The Internet and social media has changed this. Social sharing of articles, recommendations and the ability to freely publish information has “democratised” the exposure of companies on a global scale. Social media acts like one big resume or CV for a business.  As any buyer or sales manager will tell you, nearly every sales or business meeting is preceded by or followed by visiting LinkedIn, Twitter and Google to look for business credibility.  Switched on buyers know that social networks will throw up lots of data on a business, from looking at LinkedIn for profiles, to Twitter for activity and Google for company information or validate business credentials , they use social media to consider or dismiss a vendor long before ever sealing a deal.

It is vital that every business and every person in the business that could influence a buyer’s decision to maintain not only their social media profiles but also a presence that conveys the message any buyer would like to see. Social media profiles whether personal or professional should be impressive and appropriate. They not only validate the sales persons credibility but the whole business, while acting as a conduit to draw the prospect closer to doing business.

BUYERS ARE IN THE DRIVING SEAT.

With so much accessible and static information shared on the social networks, sellers are no longer in control as buyers have changed their journey in how they buy. Now any buyer can do extensive research quite easily prior to making a purchase whether B2B or consumers, in fact the “average consumer views more than 10 pieces of content online prior to making a purchase”.

Social media has empowered buyers so they no longer have to rely on the information provided by sellers. It does not matter if the transaction is business-to-consumer or business-to-business; buyers are doing their homework by visiting social media sites and accessing content to support buying decisions.

Business owners and sales team must make themselves easy to find by potential buyers using inbound and content marketing tactics if they are to stand a chance at scaling the business. A story from the 1950’s comes to mind when a bank robber named Willie Sutton was once asked why he robbed so many banks. His answer: it’s where the money is! Now every business leader and serious sales person should ask themselves this question. Why focus on social media? The answer: It’s where the buyers are!

SHARING IS CARING.

Every marketing person worth their salt knows the power of “going viral.” Social media and the Internet can bring potentially huge exposure for a business as a result of social media channels ability to easily and quickly share information. With content marketing as the lead driver, the ability to instantly share information or expertise on the social networks means that any business with the creativity and determination can raise awareness quickly. “Social media’s success is built on the ability of people to access and share information”. Just visit any profile or view any piece of content on social media and you will be encouraged to vote, like or share the information. Our natural tendency coupled with some encouragement from the social networks has resulted in buyers and consumers sharing millions of pieces of content around the Internet about products or services they like or dislike.

Marketing and sales teams that maximise the potential of social media create a sustainable mechanism to attract prospective buyers and turn existing customers into brand advocates for the product/service. Through sharing of relevant and quality content, a business can potentially reach hundreds, thousands and possible millions of people with their message.

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CONTENT IS NOT KING, IT IS A KINGMAKER.

That all too familiar marketing quote that “content is king” should in reality be “content is a kingmaker”. Content cannot be king, but through the sharing of quality, insightful and useful information, content can influence buyers (in search results, on forums, in reviews and social networks) so they come to view a business as king of their topic. Well crafted and optimised content found on search engines, social media and web sites creates a path leading potential buyers straight to the seller’s site. Content marketing can be any type of information that can be indexed on the web. This includes articles, info-graphics, video, podcasts, whitepapers and any type of information that can be accessed online by buyers. The power of content is its ability to inform and influence prospective buyers. The goal for sales and marketing is to create compelling content in different formats, which when shared will influence potential customers seeking information before making a purchasing decision that their company is the one to consider. Any business who fails to create and share content bestows advantage to their competitors who do incorporate content as part of their business strategy.

So why are the most successful companies in the world fully engaged with social media marketing? Because it is where the buyers are! Social media and content matters in sales to make your business and not the competition the king. It gives you the advantage and turns potential buyers away from the competition towards your offerings. That is one powerful motivation to use social media to sell more and win business.

Marketing Companies in Dublin Guide

Marketing companies in Dublin or anywhere in Ireland offer a menu of services from digital marketing,SEO, social selling, content marketing to social media strategy. This guide is aimed at the business owner to ask what skills do they expect to see before deciding to working with one of the many marketing companies in Dublin or anywhere.

Social networks and the rise of social selling has changed the marketing game completely for business’s. Business has become smarter,faster, cheaper  with slower and expensive business models struggling. The lines dividing sales, marketing, advertising and public relations have disappeared with sales people needing to be able market and marketing people needing to sell.

Before engaging with a marketing company, when it comes to digital marketing there are some amazing do-it-yourself marketing tools that entrepreneurs or small business can use if they so choose. However, to successfully execute a social media marketing strategy or to implement a content marketing lead social selling strategy a business just may need some help. But they most likely will not need help from a bloated marketing agency still using old-school tactics.

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A Guide to engaging with the marketing companies.

Partnership not an Outsourcing Relationship.

There are lots of agencies and marketing consultants offering social media and digital marketing services. But does the potential client know exactly is being offered and what should be offered based on the needs of the business?

Will the agency assist with quality content creation? Can an agency source relevant articles and other content for the business segment to share on LinkedIn, Twitter, Facebook, etc? (this is at the heart of social selling). Can an agency suggest social influencers or people to follow? Can an agency set up a tweeting plan? Does the agency know when/how to post content on the social networks? Can they recommend blogs and forums the business should be participating in/on?

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It is important your marketing partner can “be you” and act like you online. They don’t see themselves as some outsourcing operation looking for a day rate. They may be required to form relationships with prospects and engage in communication that looks like it is coming from the CEO. Any business needs to build relationships and trust in the social networks and on the web in order to raise the awareness level for its product or service. By only raising the awareness levels cost-effectively can a business start getting considered (expressed in inbound leads, web traffic etc) so the marketing partner most likely has to participate in achieving the business goals .

Speed to Market

Social networks and the digital channels move at lightning speed, and any marketing agency needs to have the ability to adapt and keep up with the pace. They need to be active in real time. It is vital that agencies rev up the speed factor so that they move as quickly as buyers or consumers do.

Buyer Behaviour Knowledge

The agency needs to understand the science of how people (B2B or B2C) behave online and across the social networks to increase awareness, clicks, engagement, and views. Do you prioritise white papers or product articles, lead with thought leadership or informative content? The marketing partner needs to have proven experience and delivered results in the science of digital marketing.

Industry Expertise

Many if not most marketing companies have a wide client base and dabble in several industries. Any good marketing partner will invest the time in becoming a “subject matter expert” so they can really impact on a businesses digital marketing plans. So look for a marketing company that will take the time to learn about the industry you are trying to acquire customers in and win sales in.

Flexibility and Adaptability

The whole digital marketing landscape and channels keeps changing and evolving. What worked a few years back or even last year many not necessarily work today, and what worked today to boost SEO or web traffic might not work well in a few months. The best skill a business might look for in a marketing professional is the ability to adapt to change and the ability to speed up the tactics.

Creative Content Marketing

Any marketing company will claim to how to produce “content,” but what a business needs is someone who can create quality, engaging content that gets views plus has been keyword crafted to be indexed highly by the search engines. Content marketing which drives social selling and to a large extent SEO is still a relatively new field and the experience and expertise has not become mainstream. Remember when it comes to social media marketing or content marketing, buyers and consumers on the social networks will tune out fast to the over-abundance of posts, so it is vital a business has engaging content that stand outs.

Buyer Motivation Research

In a fast paced business environment it is not enough to just throw some ads or well-crafted messages at an audience. Digital marketing and social media successful engagement is about understanding as much as possible the things that interest buyers and why. By understanding the buyers journey, influence points and carefully researching the target audience, a marketing company must be able to more effectively craft sales messaging and marketing campaigns.

This is a an exhaustive guide to working with marketing companies but hopefully it might help a business ask some questions to find a marketing partner to deliver their business goals.

The Bitter Business is a sales and marketing strategy partner based in Ireland. We help companies Grow.

Social Media Marketing Strategy

This is a seven step guide to creating a social media marketing strategy to reach more customers and drive greater on-line awareness for your brand or product. For a business to really capitalise from social media, it needs to build a clear strategy that takes into account what are the goals, what are you trying to achieve, who are the target customers are and what is the competition is doing.

Social media marketing can be defined as the use of blogs, articles and content marketing, white papers, video and images to share on social networks to raise awareness to pull in the web traffic and prospects

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1st Step; Understand your social media goals

As with any planning in business, the first thing anyone needs to do when creating a social media marketing strategy is to understand what you want to get from it?. What are the goals (traffic, leads, likes, buyers, SEO) so you know the purpose of your social media efforts. For some businesses it is to do with creating or raising awareness of a brand or product. For some companies the focus will be on generating leads, increasing sales or driving website traffic. Larger companies many look to social media to build customer loyalty, increase community size or use as a communication channel. The key point here is the goal for your social media strategy has to go beyond simply gaining Facebook likes and Twitter followers.  The above examples are only a few areas a business could focus on, but depending on your resources a business should ideally focus on one primary or one secondary goal. Remember if you do not have goals, targets and measures of success then in all likelihood you are not going to accomplish any meaningful results from social media activity.

2nd Step; Create measurable targets and objectives

The second step is to now set clear targets and objectives based on the goals you have set. Remember the “S.M.A.R.T” method, so make sure your social media goals are Specific, Measurable, Attainable, Relevant and Time based.

Let us take the example of a business with a social media goal focused on increasing sales, then you might decide that the target is to generate an additional fifty on-line leads a month via landing pages, whitepaper or eBook downloads. If on the other hand, the goal set is to create brand awareness, then a target could the number of times your brand is mentioned on the social media networks per month. Also worth noting at this point, your goals, targets and objectives for social media should be directly tied to overall business goals, and they should be achievable. Goals without targets, actions and activities are just wishful thoughts. It is important to make sure the objectives are time limited. For example, you need to achieve a 100 percent growth in on-line leads generated within the next six months, not at some vague point in the future.

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Now that you have set the targets and objectives you need to make sure you can measure them. There are lots of social media tools to track and analyse activity and quantify your progress. These tools like Klout, Google Analytic, TweetDeck, Buffer or Social Mention to name a few, can let you know when your progress plus they will also help you to identify any trends early and adjust your activities if you have to.

3rd Step; Customer targeting – who do you sell to

So now, the goals, targets and objectives have been set so now you know where you are going, so all set, right?, well no because you still do not know how you are going to get there. You see a successful social media strategy is all about customer targeting, reaching the right people with the right messages. To do this, a business needs to understand “who do you sell to”. For example, there is no point in targeting everyone who has an interest in sport if you really want to target only those who are cycling enthusiasts.

The best way to do this is to draw up a buyer profile. What does the profile of your ideal customer or buyer look like? Make it personal and give them a name. Where do they work? How old are they? What social networks are they likely to be on? What is their income? How often do they cycle (as in above example) Do they have children? What brands do they like or dislike? What motivates them? The list of detail goes on. If you find that you have more than one ideal customer or buyer profile then create a persona for each.

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4th Step; Monitor the competition

As social media activity is mostly transparent, monitoring your competitions activity will tell you a lot about what works and what does not. After all, you are all targeting the same customer set. By constantly monitoring the competition, you have a fantastic opportunity to learn from their activity and actions.

This fourth step involves researching your competitors, maybe select ones your own size, in similar locations and some of the big ones. Find out what social networks they are active on, study their content (articles, case studies, whitepapers, videos, promotions, links). Is it direct or educational? What kind of industry references do they use? Do they talk about their product, markets, industry or brand and what if any other things do they focus on (events, discounts, and webinars)?

If for example you sell bicycles, do your competitors talk about how their bicycle brands perform in races or do they post cool cycling videos that just happen to include their bicycle range? Now see how well each competitor is doing on the social networks (followers, connections, mentions, comments, shares, likes) they get on their social media pages like Facebook, Twitter, Google+ and LinkedIn. This should give you a good insight into what social strategies work and which ones do not.

5th Step; Develop your content marketing messaging

OK, now that you have an ideal customer or buyer profile plus insights on your competition, next up on the list is to start developing your social media messaging. This is your top line titles and key messaging you want to share (writing the detailed content comes later); a list of key messages that you think will create awareness with your customers or buyers based on the profiles you have created in step 3. A suggestion is to target three or four buzzwords or better still “Keywords”, then break each keyword down into longer tail keywords so you build up a messaging plan.

Based on monitoring your competition a lot can be gained from adopting some of their successful messaging ideas and blending them with your own unique messaging that sets you apart — this has the effect of creating a unique voice in social conversations. Be creative, daring, controversial and educational as social media activity should be exciting, not dull.

6th Step; Select the social media channels

Depending on whether your business is B2B or B2C you will need to choose the right networks that are worth investing in for the products or services.

Most of us would agree that LinkedIn is a good platform to target for business buyers or business type sales while Pinterest would be better if a business is involved with retail or fashion. Some of these channels are obvious when you look at your buyer profiles and competitors but see if any other social media channels could pay dividends like Blogger, Scoop.it, Tumblr, Plurk, and Instagram.

As part of this exercise you should identify social influencers, these are the people who can help reach your target audience. Social influencers and respected bloggers have high levels of trust in their followers or readers and can be indispensable in creating social chat buzz around your brand.social-media-networks

7th Step; Build a content writing and sharing plan

The last but critical step is you need to develop a strong content writing plan based on your target keywords, you need to write and share (not just your own) engaging material. The content needs to align with your overall marketing messaging as in step 5 and be relevant to the social channels you will use. Content marketing is more than promotional blogs or product information; it has to add real value in the buyer’s journey to create awareness and consideration for your business within the audiences. Also if possible try not just stick to one type of media or theme, mixing videos, helpful guides, research papers,  images, info graphics, news and other formats will engage your potential customers far more effectively.

A golden rule to go with your seven step social media strategy is “Content marketing has to be constant” meaning a constant presence with great content across your chosen social media channels. Heed this note, every social media strategy can only be successful if you have an ongoing presence on social media networks, and that entails sharing fresh engaging content on a regular basis.

Social Media Marketing – Powering Sales

The use of social media within digital marketing and inbound marketing has become an important gear in the sales and demand generation engine. The sales and marketing engine needs fuel (supply of traffic or prospects) which the engine turns into visitors and leads where sales converts to customers.

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The use of social media and lead generation are the gears which powers the engine. The bigger the social media gear size the harder the marketing gear works. And the harder the marketing gear works, the faster and more productive the sales machine will work to generate revenue.

Social media (blog, content marketing, and articles) is the gear that gets the marketing and sales engine working. Social media pulls in the traffic and prospects and converts them to visitors or leads. When driving a car, we push the pedal to the metal in the highest gear to get to a destination faster. The same logic applies to inbound marketing and lead generation. A business needs to work the biggest gear, social media, to ensure a constant supply of visitors, leads and buyers to power the business growth.

Social media also impacts SEO and long tail keywords. So if social media is the gear, then content marketing and blogging platforms like WordPress, Medium, Svbtle, Postach, Ghost, LinkedIn Pulse, Storify, Tumblr, Blogger, Buzzfeed etc. and the traffic they can generate is the fuel that turns the social media gear.

To put the potential impact of social media into perspective, here is some insightful statistics’ on buyer decisions.

  • “57% of the purchase decision is complete before a customer even calls a supplier.”
  • “67% of the buyer’s journey is now done digitally.”

Big business or small business, it is vital to have social media in the marketing plan for lead generation and inbound marketing strategy. Every marketing team has to see social media and inbound marketing tactics as a critical gear in the buyer’s journey.

Social Media Marketing Is Critical for Inbound Lead Generation Success, so is Sales.

The days when demand generation meant only using paid search or media placement and email marketing are over. Today’s buyers are on a different journey where business buyers and consumers are using keyword search and social channels to find content upon which to make informed choices. In fact, they are now in control of the buying process where they are start the demand generation process without any seller being involved.

Social media does not replace selling, good sales or selling practises, as research shows that talking to a sales person still has a strong influence on buyers vendor selection. Social media and inbound lead generation is just a gear (a vital gear) in the lead-to-revenue path that enables marketing to funnel leads to the sales machine, which turn them into customers.

Another reason that social media is a gear which needs to be connected to the sales engine is that while social media and inbound marketing can deliver more leads at a lower cost than outbound marketing or sales, inbound leads take 30 to 40% longer to move through the sales funnel.

The other Digital Marketing Gears

Like any engine, the sales and marketing engine needs more than one gear to power it, gears like social media selling, SEO gear, paid search (SEM) and email marketing gear all play a key role in lead generation and lead nurturing. Successful inbound marketing is about getting the mix right between short term tactics, longer term tactics and tactics that deliver demand now.

The Actions and Actives in getting the Social Media gear moving.

  1. Publish and Attract. This is about pulling in the fuel (traffic, prospects, suspects) into the engine. The greater the reach via multiple blogging platforms for content marketing, research papers, articles, the bigger the awareness a business can generate by posting the content via Facebook, Twitter, LinkedIn, StumbleUpon, Pinterest, SlideShare, Google+, Reddit and other content marketing sources. But attracting traffic and visitors is only VANITY, leads and customer engagement is SANITY.
  2. Convert. This step is about getting the traffic into visitors who will convert into at least repeat visitors to gather more information or as leads (newsletter signup, free trial, landing page, and request for information form). This convert point means the traffic the social media gear is attracting is the right profile plus they like the content or messaging pushed out. Other good convert points should include the visitors who follow, shared, liked, commented or republished the content. This convert point means a business has taken a step closer to building a relationship and nurturing the lead through the sales process.,
  1. Lead Nurturing. The lead and customer nurturing process fits between the attracting and closing stages. Returning visitors will seek out fresh content or product information, people who signed up for newsletters or email updates need to be influenced. The sales team should now be engaged with social selling to the prospects. This stage is where prospective buyers are sourcing, digesting and reviewing information and content. A recent report by Act-On showed that 85% of Business-to-Business buyers said it takes three or more pieces of relevant content to help make a decision on progressing with a supplier. So, a business can lead nurture by influencing the buyer to take action by feeding them with relevant content on their terms or personalised preference.
  2. Close. This stage is where leads are moved through the pipeline to become customers. Returning visitors will reveal themselves to enter into the sales funnel and existing lead nurturing prospects move down or out of the sales funnel. The key measure here is conversion, what is the lead-to-revenue conversion rate? What is the cost of customer acquisition? Closing is both a sales process and a workflow process so marketing and sales management need to work together to audit the attract, convert, lead nurturing and closing stages to ascertain what is working and what is not.
  3. Pipeline Replenishment. Reduce the cost of marketing by getting customer referrals or customer net promoters. The stage has to do with social media monitoring and sales teams using social selling to stay in touch with customers and expand their network. This stage can include surveys, feedback, and publishing new content and listening to social media chatter

Social media marketing is a process to generate leads via well written content that is published across multiple social channels resulting in lead nurturing activity by marketing and sales where strangers become customers

Sales Strategy – Marketing Services – Sales Consultant – Social Selling – Inbound Marketing – Lead Generation

I'm always available to have a chat on your business plans and any challenges in lead generation, social selling, marketing or sales.