Online Lead Generation using Social Media

The focus of online lead generation and sales leads from social media networks in marketing is growing apace. Still too many small and medium sized business’s can struggle to not only generate leads from the social networks but also struggle to generate enough leads for a sustainable sales pipeline. Online lead generation and social selling […]

LinkedIn for Lead Generation

LinkedIn can be a powerful sales tool when used as part of lead generation and networking activities. As social selling and reaching social influencers becomes ever more important in raising awareness of a company, brand, product or service it is important to use LinkedIn effectively. However, before any lead generation can happen, it is important […]

Sales Lead Generation

Sales lead generation is the fuel that powers the sales engine; it is the single biggest sales activity to ignite the selling process. Sales lead generation includes three core principles: First is having the correct product to market fit strategy including compelling offers. Second is putting the product and offers in front of the right […]

Sales Outsourcing

In Ireland, sales outsourcing or Sales-As-A-Service should be considered as it can offer multiple benefits to a start-up or growing business. Companies can boost its sales functions, accelerate sales and build the business faster by contracting in an interim sales manager or director for outsourced selling, business development or lead generation. Outsourcing is nothing new […]

Lead Generation

Generating sales leads is a daily challenge for most companies and according to Forbes Magazine, more than 60% of the marketers polled in a recent marketing survey said their greatest marketing challenge for the year ahead was generating more sales leads to fuel the sales engine