Sales Prospecting

Sales prospecting is not an easy sales activity. It is a sales technique that requires training and constant attention to the latest developments in prospect engagement or lead generation tactics. Sales prospecting is a critical aspect of the sales process as the biggest challenge in sales is getting an opportunity started in the first place.Continue reading “Sales Prospecting”

Sales Prospecting Tips from The Bitter Business

The building blocks for successful sales prospecting or lead generation are not solely down to selling skills but a combination of prospect lists with data, accurate targeting and understanding the buyers journey. Prospecting can be a reluctant or even feared selling activity, especially when the term “cold calling” is mentioned. However prospecting is a vital salesContinue reading “Sales Prospecting Tips from The Bitter Business”