Sales Prospecting Tips from The Bitter Business

The building blocks for successful sales prospecting or lead generation are not solely down to selling skills but a combination of prospect lists with data, accurate targeting and understanding the buyers journey. Prospecting can be a reluctant or even feared selling activity, especially when the term “cold calling” is mentioned. However prospecting is a vital sales […]

Social Selling is Selling

Social selling is selling. In sales and marketing there is a tendency to use catchy phrases to describe something new or promote new products. Social Selling has suffered from this fate as companies in marketing and sales automation use a myriad of keywords associated to “Social Selling “ to look Social and grab SEO traffic; […]

Social Data in Sales

Social Data Trumps People in Sales Today, big data and the use of social data in the sales process trumps people. The reality is that due to changing buying cycles, more educated buyers and the use of social media to source and inform, most sales managers if given the choice between an exceptionally talented sales […]