The Buyers Journey

Increasingly the buyers journey is now done online. Even B2B customers have adopted consumer-like behavior. They now conduct product research online and often make purchasing decisions without a sales rep’s involvement. Those B2B customers who engage with sales agents are already 57 percent of the way through the buying process before their first contact. This fundamentally […]

Nurture Your Potential Customers and Make Your Sales Skyrocket

Nurture Your Potential Customers and Make Your Sales Skyrocket In order to effectively market to your target audience, you need a comprehensive strategy that allows you to nurture your potential leads. As technology changes, so does the way in which marketers can nurture those leads. In order to make your sales skyrocket, you have to […]