How many small businesses really value a B2B social media strategy as a channel to create awareness and drive customer acquisition? As the social media networks and communities run into millions of business buyers on a journey of discovery the question has to be asked Is your business maximising the potential of social marketing. IContinue reading “B2B Social Media Strategy”
Category Archives: Business Strategy
Social Data in Sales
Social Data Trumps People in Sales Today, big data and the use of social data in the sales process trumps people. The reality is that due to changing buying cycles, more educated buyers and the use of social media to source and inform, most sales managers if given the choice between an exceptionally talented salesContinue reading “Social Data in Sales”
Sales Training Tips
Sales training today focuses allot around the use of sales tools, CRM and how to use the social networks to sell. The sales training tips in this article might help the sales team sell better and faster without the hype or jargon that often surrounds sales training. Sales Training Bad News When sales people lackContinue reading “Sales Training Tips”
Marketing Companies in Dublin Guide
Marketing companies in Dublin or anywhere in Ireland offer a menu of services from digital marketing,SEO, social selling, content marketing to social media strategy. This guide is aimed at the business owner to ask what skills do they expect to see before deciding to working with one of the many marketing companies in Dublin orContinue reading “Marketing Companies in Dublin Guide”
SEO Google results update for Ireland
This is The Bitter Business report on our SEO Google results in Ireland for the keywords we have targeted for sales and marketing services as of June 2015. Most of the links showing up in search results are just between seven months down to a few months old with more to follow. The SEO searchContinue reading “SEO Google results update for Ireland”
Social Media Marketing Strategy
This is a seven step guide to creating a social media marketing strategy to reach more customers and drive greater on-line awareness for your brand or product. For a business to really capitalise from social media, it needs to build a clear strategy that takes into account what are the goals, what are you tryingContinue reading “Social Media Marketing Strategy”
Sales Call Structure – Sell Successfully
In the digital sales world, the art of making a sales call has been overlooked, so today lots of sales people do not understand the nuances involved in making successful sales calls. Whether the sales call is cold, as a result of a web lead or inbound enquiry always approach the sales call with theContinue reading “Sales Call Structure – Sell Successfully”
Managing a Startup Business
If you can’t find a way, then make a way! Starting a business, any business is a brave step. But how do you manage a start-up business as well as find customers or put in place a customer acquisition strategy on tight or even zero budgets. Working with early stage and start-up companies I knowContinue reading “Managing a Startup Business”
Sales Consultant
The bitter business acts as a sales consultant providing sales as a service in the areas of business development, sales strategy; social selling and high level lead generation. Entrepreneurs and early stage companies have no shortage of ideas on products and solutions but may struggle with ramping up sales and customer acquisition. In today’s digitalContinue reading “Sales Consultant”
Selling Techniques
In sales, for selling techniques to work effectively there needs to be clarity in both the actual sales role and in the process of selling. Successful selling is about always having a clear objective based on where we are in the sales process. Challenge the buyer’s journey Sales people can too often view the salesContinue reading “Selling Techniques”
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