Any Irish company with growth ambitions needs to have a digital marketing strategy in order to take advantage of the growing opportunities for sales, inbound lead generation, traffic and customers that digital marketing can generate. The internet is changing the buyer –supplier relationship, today businesses have to know that attention is a currency and social […]
Devising a Business Plan and Strategy for Growth Business plan and implementing a business strategy is more than simply achieving business goals. It inspires people to work hard, makes the team feel part of a purpose; it incites actions and ensures that activities happen. Simply constructed, effectively executed, a business strategy is a template for […]
Why does a business exist? Every business needs a mission and a purpose. We know the overarching purpose of any business is to acquire, develop and maintain customers at a profit however any business must fundamentally know why they exist so the effort, work and emotional investment has a real meaning to all stakeholders. Is […]
Business leadership can be hard to define but it is a title many aspire to regardless of company size or industry. But is business management different to business leadership and which of these traits (leadership or management) is the most valued when promoting someone to a senior role. Is the term “business leader” being overused […]
Sales management or being a manager of a sales team could be described as leading people to higher levels of achievement to deliver company growth while implementing the sales process the company uses to target prospects and convert them to paying customers. The starting point to managing a sales team is not with the sales […]
The strategy for business success are built around three pillars: The Product, The Market and The Team. Each pillar or a combination will most likely determine the success or failure of a business. The core pillar or strategy to focus on is “the product to market fit”. In business schools they say that a business […]
The cost of getting customers can be the difference between success and failure no matter how good a business believes its product to be.