Information on pulling together a sales strategy presentation, a template for what to include when developing your sales strategy plan with presentation guides and insights. An effective sales strategy presentation needs to consider what are your products and where or who is your market. It also plots out how the sales effort will be directed toContinue reading “Sales Strategy Presentation”
Category Archives: Business Strategy
The Buyers Journey
Increasingly the buyers journey is now done online. Even B2B customers have adopted consumer-like behavior. They now conduct product research online and often make purchasing decisions without a sales rep’s involvement. Those B2B customers who engage with sales agents are already 57 percent of the way through the buying process before their first contact. This fundamentallyContinue reading “The Buyers Journey”
The Key Elements of Digital Sales Transformation
Digital transformation and digital sales transformation is much spoke about business strategy terms (there is even Kudos within management circles for mentioning them). But what is it and what can it do for a business is less understood. How can a business benefit from digital sales transformation strategy is a question being asked in manyContinue reading “The Key Elements of Digital Sales Transformation”
How to create an ideal customer profile (and stop selling to the wrong customers)
If I were to ask you who your ideal customer is, what would you say? When I ask most new founders this question, I usually get an answer like, “Any technology company between 2-200 employees.” I appreciate the optimism, but I have some bad news: When you try and sell to everyone, you end upContinue reading “How to create an ideal customer profile (and stop selling to the wrong customers)”
How to Use Social Media To Promote Your Business
The use of social media is now the most effective way when you need to promote or launch a business or new product. The free access to social networks for prospect identification and the ability to reach a large audience of buyers via content means every marketing or sales leader has to use these channelsContinue reading “How to Use Social Media To Promote Your Business”
The What and How of Sales Enablement
Sales enablement is linchpin that a business uses to bridge the gap between their sales strategy and how they execute this on social media, the phone or face to face. In a fast moving digital world, common sales challenges (buyer interactions, longer sales cycles, declining win rates, slowing customer acquisition and shrinking deal sizes )Continue reading “The What and How of Sales Enablement”
Connecting Content Marketing to Sales
How to use content marketing for improved sales enablement is a big discussion point among sales and marketing leaders. Most B2B companies rely on selling by direct sales teams to generate a large percentage of their revenues. For these companies, improving sales performance is a critical business objective, and sales enablement alongside the use ofContinue reading “Connecting Content Marketing to Sales”
B2B Sales Techniques for a Digital World
The buyer’s journey is changing sales models and how B2B sales teams sell. Sales 2.0 as a sales technique has been around nearly ten years now but still many companies struggle to embrace it. If you are in B2B sales then Forester projects that over the next four years, 1 million B2B sales people will beContinue reading “B2B Sales Techniques for a Digital World”
The Sales Process
The sales process is a repeatable model that a business deploys for the sales teams to follow when moving a buyer from being a prospect, to a qualified lead and on to a paying customer. This is an introduction to defining what is process could look like for your company. A sales process could beContinue reading “The Sales Process”
B2B Marketing Strategies
In the world of B2B marketing strategies, CMO’s and marketing leads are finding out that there is allot more to them than just content and SEO. Social media marketing companies seem to trot out the well worn lines of, you must create a library full of content, recalibrate your SEO, share the content on theContinue reading “B2B Marketing Strategies”
Free Sales Training Articles and Courses 
You must be logged in to post a comment.