Connecting Content Marketing to Sales

How to use content marketing for improved sales enablement is a big discussion point among sales and marketing leaders. Most B2B companies rely on selling by direct sales teams to generate a large percentage of their revenues. For these companies, improving sales performance is a critical business objective, and sales enablement alongside the use ofContinue reading “Connecting Content Marketing to Sales”

B2B Sales Techniques for a Digital World

The buyer’s journey is changing sales models and how B2B sales teams sell. Sales 2.0 as a sales technique has been around nearly ten years now but still many companies struggle to embrace it. If you are in B2B sales then Forester projects that over the next four years, 1 million B2B sales people will beContinue reading “B2B Sales Techniques for a Digital World”

The Sales Process

The sales process is a repeatable model that a business deploys for the sales teams to follow when moving a buyer from being a prospect, to a qualified lead and on to a paying customer.  This is an introduction to defining what is process could look like for your company. A sales process could beContinue reading “The Sales Process”

B2B Marketing Strategies

In the world of B2B marketing strategies, CMO’s and marketing leads are finding out that there is allot more to them than just content and SEO. Social media marketing companies seem to trot out the well worn lines of, you must create a library full of content, recalibrate your SEO, share the content on theContinue reading “B2B Marketing Strategies”

B2B Social Media Strategy

How many small businesses really value a B2B social media strategy as a channel to create awareness and drive customer acquisition? As the social media networks and communities run into millions of business buyers on a journey of discovery the question has to be asked Is your business maximising the potential of social marketing. IContinue reading “B2B Social Media Strategy”

Social Data in Sales

Social Data Trumps People in Sales Today, big data and the use of social data in the sales process trumps people. The reality is that due to changing buying cycles, more educated buyers and the use of social media to source and inform, most sales managers if given the choice between an exceptionally talented salesContinue reading “Social Data in Sales”

Sales Training Tips

Sales training today focuses allot around the use of sales tools, CRM and how to use the social networks to sell. The sales training tips in this article might help the sales team sell better and faster without the hype or jargon that often surrounds sales training. Sales Training Bad News When sales people lackContinue reading “Sales Training Tips”

Marketing Companies in Dublin Guide

Marketing companies in Dublin or anywhere in Ireland offer a menu of services from digital marketing,SEO, social selling, content marketing to social media strategy. This guide is aimed at the business owner to ask what skills do they expect to see before deciding to working with one of the many marketing companies in Dublin orContinue reading “Marketing Companies in Dublin Guide”

SEO Google results update for Ireland

This is The Bitter Business report on our SEO Google results in Ireland for the keywords we have targeted for sales and marketing services as of June 2015. Most of the links showing up in search results are just between seven months down to a few months old with more to follow.  The SEO searchContinue reading “SEO Google results update for Ireland”

Social Media Marketing Strategy

This is a seven step guide to creating a social media marketing strategy to reach more customers and drive greater on-line awareness for your brand or product. For a business to really capitalise from social media, it needs to build a clear strategy that takes into account what are the goals, what are you tryingContinue reading “Social Media Marketing Strategy”