Sales Techniques

Every sales professional should have a reference library on effective selling techniques. There are lots of sales trainers who dispel “sales wisdom” which in reality does not help the sales person improve their sales close rates. Gathered from sales interviews and insights from sales leaders here are some really effective selling techniques that have beenContinue reading “Sales Techniques”

Sales Lead Generation

Sales lead generation is the fuel that powers the sales engine; it is the single biggest sales activity to ignite the selling process. Sales lead generation includes three core principles: First is having the correct product to market fit strategy including compelling offers. Second is putting the product and offers in front of the rightContinue reading “Sales Lead Generation”

Sales Outsourcing

In Ireland, sales outsourcing or Sales-As-A-Service should be considered as it can offer multiple benefits to a start-up or growing business. Companies can boost its sales functions, accelerate sales and build the business faster by contracting in an interim sales manager or director for outsourced selling, business development or lead generation. Outsourcing is nothing newContinue reading “Sales Outsourcing”

Sales Leadership

Sales leadership should not be confused with sales management; sales management implies authority to manage the sales team whereas being a sales leader implies team buy-in and commitment from the sales team towards higher business goals. In a rapidly changing sales environment, decisive sales leadership can be the difference between a company that thrives andContinue reading “Sales Leadership”

Key Performance Indicators for Sales Success

Key Performance Indicators for Sales Success. Sales in a digital driven world brings different challenges for the sales team, Key Performance Indicators (KPI’s) and sales metrics that reflect this shift is critical for sales success. Measuring sales metrics like revenue per head, order values, margin mix are still valid measures for sales management as sellingContinue reading “Key Performance Indicators for Sales Success”

Sales Strategy Plan

A sales strategy is the process of matching the business purpose or mission with a sales plan, then putting in place goals, metrics and sales tactics. The sales strategy will also map out courses of action and allocating resources to achieve the selected goals and tactics. A sales strategy is really about answering the oneContinue reading “Sales Strategy Plan”

Social Media Marketing – Powering Sales

The use of social media within digital marketing and inbound marketing has become an important gear in the sales and demand generation engine. The sales and marketing engine needs fuel (supply of traffic or prospects) which the engine turns into visitors and leads where sales converts to customers. The use of social media and leadContinue reading “Social Media Marketing – Powering Sales”

Social Media Selling for Sales

A growing use of social media within companies by marketing and sales teams is in the area of social selling.  In the sales process connecting with prospects and establishing relationships can be the difference to winning or losing deals, more and more companies are using social media selling to help them accomplish these connections quicklyContinue reading “Social Media Selling for Sales”

Sales Management

Sales management or being a manager of a sales team could be described as leading people to higher levels of achievement to deliver company growth while implementing the sales process the company uses to target prospects and convert them to paying customers. The starting point to managing a sales team is not with the salesContinue reading “Sales Management”

Get the Sales Team Selling

To win more customers and grow, every business needs to focus on getting the sales team selling, they need to get sold on sales actions and sales time not just the company’s sales process. One question any salesperson needs clarification on is “what do you want me to do”. Seems like a easy question forContinue reading “Get the Sales Team Selling”