Sales Leadership

Sales leadership should not be confused with sales management; sales management implies authority to manage the sales team whereas being a sales leader implies team buy-in and commitment from the sales team towards higher business goals. In a rapidly changing sales environment, decisive sales leadership can be the difference between a company that thrives andContinue reading “Sales Leadership”

Key Performance Indicators for Sales Success

Key Performance Indicators for Sales Success. Sales in a digital driven world brings different challenges for the sales team, Key Performance Indicators (KPI’s) and sales metrics that reflect this shift is critical for sales success. Measuring sales metrics like revenue per head, order values, margin mix are still valid measures for sales management as sellingContinue reading “Key Performance Indicators for Sales Success”

Sales Strategy Plan

A sales strategy is the process of matching the business purpose or mission with a sales plan, then putting in place goals, metrics and sales tactics. The sales strategy will also map out courses of action and allocating resources to achieve the selected goals and tactics. A sales strategy is really about answering the oneContinue reading “Sales Strategy Plan”

Social Media Marketing – Powering Sales

The use of social media within digital marketing and inbound marketing has become an important gear in the sales and demand generation engine. The sales and marketing engine needs fuel (supply of traffic or prospects) which the engine turns into visitors and leads where sales converts to customers. The use of social media and leadContinue reading “Social Media Marketing – Powering Sales”

Customer Service Tips for Business Growth

Customer service has as much a part to play in customer acquisition or business growth as sales.  Customer service and how it is delivered must evolve alongside the adoption of social media and technology by consumers and business. Customer service is no longer an “after the event” function, it now impacts sales, business growth evenContinue reading “Customer Service Tips for Business Growth”

Social Media Selling for Sales

A growing use of social media within companies by marketing and sales teams is in the area of social selling.  In the sales process connecting with prospects and establishing relationships can be the difference to winning or losing deals, more and more companies are using social media selling to help them accomplish these connections quicklyContinue reading “Social Media Selling for Sales”

Sales Management

Sales management or being a manager of a sales team could be described as leading people to higher levels of achievement to deliver company growth while implementing the sales process the company uses to target prospects and convert them to paying customers. The starting point to managing a sales team is not with the salesContinue reading “Sales Management”

Get the Sales Team Selling

To win more customers and grow, every business needs to focus on getting the sales team selling, they need to get sold on sales actions and sales time not just the company’s sales process. One question any salesperson needs clarification on is “what do you want me to do”. Seems like a easy question forContinue reading “Get the Sales Team Selling”

Lead Generation

Generating sales leads is a daily challenge for most companies and according to Forbes Magazine, more than 60% of the marketers polled in a recent marketing survey said their greatest marketing challenge for the year ahead was generating more sales leads to fuel the sales engine

Customer Acquisition Strategy

The cost of getting customers can be the difference between success and failure no matter how good a business believes its product to be.