Customers buy solutions to problems or solutions for outcomes they need to make their business or lives better. While pricing is important it usually ranks 3 or 4 on buyer’s criteria. Too many businesses rely on the assumption in the era of digital self-education that the most important thing to a customer is price. ButContinue reading “Why Customers Buy”
Category Archives: Sales Training
Business Consultant
What does a business consultant do? A business consultant works with a company or small business to review the existing practices in the areas of sales, marketing, product or finance amongst others and then to work with the management to make recommendations for improvements. Most business consultants specialise in one or two areas of businessContinue reading “Business Consultant”
Sales Techniques
Every sales professional should have a reference library on effective selling techniques. There are lots of sales trainers who dispel “sales wisdom” which in reality does not help the sales person improve their sales close rates. Gathered from sales interviews and insights from sales leaders here are some really effective selling techniques that have beenContinue reading “Sales Techniques”
Sales Lead Generation
Sales lead generation is the fuel that powers the sales engine; it is the single biggest sales activity to ignite the selling process. Sales lead generation includes three core principles: First is having the correct product to market fit strategy including compelling offers. Second is putting the product and offers in front of the rightContinue reading “Sales Lead Generation”
Marketing Plan Template
Marketing plan template and guide The Bitter Business A marketing plan will help a business identify the markets, product to market fit, customers and competitors which underpins the strategy selection to make a business sustainable. ThisContinue reading “Marketing Plan Template”
Business Strategy in a Digital Marketing World
The future of business is digital, so when business leaders start to formulate a business strategy they need to understand that customers, products, business operations and competitors are now digital. Is business strategy being replaced with digital strategy? And do companies have the sales and marketing skills to compete in a digital marketing world? AContinue reading “Business Strategy in a Digital Marketing World”
Sales Outsourcing
In Ireland, sales outsourcing or Sales-As-A-Service should be considered as it can offer multiple benefits to a start-up or growing business. Companies can boost its sales functions, accelerate sales and build the business faster by contracting in an interim sales manager or director for outsourced selling, business development or lead generation. Outsourcing is nothing newContinue reading “Sales Outsourcing”
Sales Leadership
Sales leadership should not be confused with sales management; sales management implies authority to manage the sales team whereas being a sales leader implies team buy-in and commitment from the sales team towards higher business goals. In a rapidly changing sales environment, decisive sales leadership can be the difference between a company that thrives andContinue reading “Sales Leadership”
Key Performance Indicators for Sales Success
Key Performance Indicators for Sales Success. Sales in a digital driven world brings different challenges for the sales team, Key Performance Indicators (KPI’s) and sales metrics that reflect this shift is critical for sales success. Measuring sales metrics like revenue per head, order values, margin mix are still valid measures for sales management as sellingContinue reading “Key Performance Indicators for Sales Success”
Sales Strategy Plan
A sales strategy is the process of matching the business purpose or mission with a sales plan, then putting in place goals, metrics and sales tactics. The sales strategy will also map out courses of action and allocating resources to achieve the selected goals and tactics. A sales strategy is really about answering the oneContinue reading “Sales Strategy Plan”
Free Sales Training Articles and Courses 
You must be logged in to post a comment.