Author Archives: brianoconn

Marketing Companies in Dublin Guide

Marketing companies in Dublin or anywhere in Ireland offer a menu of services from digital marketing,SEO, social selling, content marketing to social media strategy. This guide is aimed at the business owner to ask what skills do they expect to see before deciding to working with one of the many marketing companies in Dublin orContinue reading “Marketing Companies in Dublin Guide”

Social Media will boost Business Influence

Social media networks can boost the level of influence a business has within a market or even impact buyer decisions. The explosion in social networks in recent years means brands like Facebook, Twitter, LinkedIn etc are actually driving economic activity through its ability to connect like-minded individuals or business for economic gain. Also these sameContinue reading “Social Media will boost Business Influence”

Online Lead Generation using Social Media

The focus of online lead generation and sales leads from social media networks in marketing is growing apace. Still too many small and medium sized business’s can struggle to not only generate leads from the social networks but also struggle to generate enough leads for a sustainable sales pipeline. Online lead generation and social sellingContinue reading “Online Lead Generation using Social Media”

SEO Google results update for Ireland

This is The Bitter Business report on our SEO Google results in Ireland for the keywords we have targeted for sales and marketing services as of June 2015. Most of the links showing up in search results are just between seven months down to a few months old with more to follow.  The SEO searchContinue reading “SEO Google results update for Ireland”

Social Media Marketing Strategy

This is a seven step guide to creating a social media marketing strategy to reach more customers and drive greater on-line awareness for your brand or product. For a business to really capitalise from social media, it needs to build a clear strategy that takes into account what are the goals, what are you tryingContinue reading “Social Media Marketing Strategy”

Content Marketing Tips

Content Marketing is the key driver upon which most inbound marketing and social media marketing tactics are built. Content marketing not only impacts SEO, web traffic, leads and sales but also acts to influence buyers as they increasingly seek information before purchasing. Whether your business is B2C or B2B, the sharing of content (self-penned articles,Continue reading “Content Marketing Tips”

Sales Effectiveness is better than Sales Productivity

Sales leaders are always trying to balance between sales effectiveness and sales productivity. If a poll was conducted what would a CEO prefer, a productive sales force or an effective sales force? In my experience the most successful sales leaders and people care little about sales productivity. Anyone with even a few years experience inContinue reading “Sales Effectiveness is better than Sales Productivity”

Sales Call Structure – Sell Successfully

In the digital sales world, the art of making a sales call has been overlooked, so today lots of sales people do not understand the nuances involved in making successful sales calls. Whether the sales call is cold, as a result of a web lead or inbound enquiry always approach the sales call with theContinue reading “Sales Call Structure – Sell Successfully”

Social Selling Tips

The sales and marketing buzzword word at the moment is “Social Selling”; where the sales process is now tapping into social media conversations and the impact of social networks in driving brand awareness or buyer consideration.  Most sales and marketing leaders would concur that the sales process has completely changed. Sales people need to adjustContinue reading “Social Selling Tips”

Managing a Startup Business

If you can’t find a way, then make a way! Starting a business, any business is a brave step. But how do you manage a start-up business as well as find customers or put in place a customer acquisition strategy on tight or even zero budgets. Working with early stage and start-up companies I knowContinue reading “Managing a Startup Business”