Author Archives: brianoconn

Inbound Marketing Guide

There is allot of talk around “inbound marketing” and as a guide to what it means to a business. Social media marketing agencies and practitioners seem to have developed a language of their own as digital marketing has become the dominant channel. Terms such as marketing automation, marketing qualified leads, social selling and lead nurturing areContinue reading “Inbound Marketing Guide”

B2B Marketing Strategies

In the world of B2B marketing strategies, CMO’s and marketing leads are finding out that there is allot more to them than just content and SEO. Social media marketing companies seem to trot out the well worn lines of, you must create a library full of content, recalibrate your SEO, share the content on theContinue reading “B2B Marketing Strategies”

B2B Social Media Strategy

How many small businesses really value a B2B social media strategy as a channel to create awareness and drive customer acquisition? As the social media networks and communities run into millions of business buyers on a journey of discovery the question has to be asked Is your business maximising the potential of social marketing. IContinue reading “B2B Social Media Strategy”

Sales Prospecting Tips from The Bitter Business

The building blocks for successful sales prospecting or lead generation are not solely down to selling skills but a combination of prospect lists with data, accurate targeting and understanding the buyers journey. Prospecting can be a reluctant or even feared selling activity, especially when the term “cold calling” is mentioned. However prospecting is a vital salesContinue reading “Sales Prospecting Tips from The Bitter Business”

Sales Funnel Improvement Tips

How many people in sales really understand the sales funnel, the sales pipeline and the objections that can clog up the process? Success for many companies and start-ups depends on if they can shorten the sales cycle and speed up the sales process. It may come as a surprise to many sales managers that itContinue reading “Sales Funnel Improvement Tips”

How to Find New Customers on Social Media

Every business needs to find new customers and social media has become the go to channel for reaching new buyers using content as the main hook. Since the arrival of social selling and big data tools, social networks are now the main channels on which to identify and engage with new customers. While social platformsContinue reading “How to Find New Customers on Social Media”

Content marketing is powering social selling

The creation and use of content marketing is key to getting social selling activities right. In fact content marketing is now powering most selling and sales activity as it is the smoothest route to build up a relationship with prospects or buyers. It also gently reinforces a brand without over ally interrupting people with salesContinue reading “Content marketing is powering social selling”

Social Selling is Selling

Social selling is selling. In sales and marketing there is a tendency to use catchy phrases to describe something new or promote new products. Social Selling has suffered from this fate as companies in marketing and sales automation use a myriad of keywords associated to “Social Selling “ to look Social and grab SEO traffic;Continue reading “Social Selling is Selling”

BENEFITS OF SOCIAL MEDIA IN BUSINESS AND SALES

“What are the benefits to social marketing media to business or sales?” This was a question I got asked recently at a presentation I gave. What still surprises me is the amount of senior managers, business owners and even those involved in sales that are still to be convinced how social media can impact theirContinue reading “BENEFITS OF SOCIAL MEDIA IN BUSINESS AND SALES”