LinkedIn- No Irish Jobs

43 LinkedIn Business Groups with over 150,000 members but less than 300 jobs. LinkedIn is a great business networking tool; however when it comes to Irish jobs for people seeking employment (sales, marketing, management) in Ireland it does not look so good. I am a member of 50 business groups on LinkedIn; of these theContinue reading “LinkedIn- No Irish Jobs”

Sales Leadership

Sales leadership should not be confused with sales management; sales management implies authority to manage the sales team whereas being a sales leader implies team buy-in and commitment from the sales team towards higher business goals. In a rapidly changing sales environment, decisive sales leadership can be the difference between a company that thrives andContinue reading “Sales Leadership”

Business Mentoring

Business Mentoring Business mentoring does not have to cost business money. At some stage in a business lifecycle some free and confidential advice from a business mentor on business or business strategy maybe the boost a company or business owner needs.  Whether a business is in start-up mode or an existing business hitting some bottlenecksContinue reading “Business Mentoring”

Key Performance Indicators for Sales Success

Key Performance Indicators for Sales Success. Sales in a digital driven world brings different challenges for the sales team, Key Performance Indicators (KPI’s) and sales metrics that reflect this shift is critical for sales success. Measuring sales metrics like revenue per head, order values, margin mix are still valid measures for sales management as sellingContinue reading “Key Performance Indicators for Sales Success”

Sales Strategy Plan

A sales strategy is the process of matching the business purpose or mission with a sales plan, then putting in place goals, metrics and sales tactics. The sales strategy will also map out courses of action and allocating resources to achieve the selected goals and tactics. A sales strategy is really about answering the oneContinue reading “Sales Strategy Plan”

Social Media Marketing – Powering Sales

The use of social media within digital marketing and inbound marketing has become an important gear in the sales and demand generation engine. The sales and marketing engine needs fuel (supply of traffic or prospects) which the engine turns into visitors and leads where sales converts to customers. The use of social media and leadContinue reading “Social Media Marketing – Powering Sales”

Customer Service Tips for Business Growth

Customer service has as much a part to play in customer acquisition or business growth as sales.  Customer service and how it is delivered must evolve alongside the adoption of social media and technology by consumers and business. Customer service is no longer an “after the event” function, it now impacts sales, business growth evenContinue reading “Customer Service Tips for Business Growth”

Digital Marketing Strategy

Any Irish company with growth ambitions needs to have a digital marketing strategy in order to take advantage of the growing opportunities for sales, inbound lead generation, traffic and customers that digital marketing can generate. The internet is changing the buyer –supplier relationship, today businesses have to know that attention is a currency and socialContinue reading “Digital Marketing Strategy”

Business Plan for Growth

Devising a Business Plan and Strategy for Growth Business plan and implementing a business strategy is more than simply achieving business goals. It inspires people to work hard, makes the team feel part of a purpose; it incites actions and ensures that activities happen. Simply constructed, effectively executed, a business strategy is a template forContinue reading “Business Plan for Growth”

Business Mission- Know why you exist

Why does a business exist? Every business needs a mission and a purpose. We know the overarching purpose of any business is to acquire, develop and maintain customers at a profit however any business must fundamentally know why they exist so the effort, work and emotional investment has a real meaning to all stakeholders. IsContinue reading “Business Mission- Know why you exist”