Author Archives: brianoconn

Selling Skills That Every Salesperson Needs

There is a whole range of selling skills that every salesperson needs to be successful in the modern sales 3.0 era. Thanks to the digital influenced world we live in, how salespeople sell has changed. The role of a salesperson is constantly evolving and a more consultative selling skill set is now required in mostContinue reading “Selling Skills That Every Salesperson Needs”

Future of B2B Sales

Future of B2B Sales Most sales leaders agree that B2B sales are on the verge of a great leap forward, with a series of changes that will redefine what it takes to succeed in the market over the coming years. The use of data and analytics as part of a sales transformation or sales enablementContinue reading “Future of B2B Sales”

Sales Prospecting

Sales prospecting is not an easy sales activity. It is a sales technique that requires training and constant attention to the latest developments in prospect engagement or lead generation tactics. Sales prospecting is a critical aspect of the sales process as the biggest challenge in sales is getting an opportunity started in the first place.Continue reading “Sales Prospecting”

Social Selling Definition

Social Selling Definition Social selling definition is important in sales training as many salespeople and sales leaders are still asking “What is Social Selling and how can I do social selling so it gives me results? Despite all the news and chatter about social selling, many companies and salespeople struggle with a social selling definition thatContinue reading “Social Selling Definition”

Sales Strategy Presentation

Information on pulling together a sales strategy presentation, a template for what to include when developing your sales strategy plan with presentation guides and insights. An effective sales strategy presentation needs to consider what are your products and where or who is your market. It also plots out how the sales effort will be directed toContinue reading “Sales Strategy Presentation”

Why Social Selling Training Pays

Whether you like it or not, when buyers are so influenced by social media, social selling training should be part of any sales development plan. Progressive companies now ensure that social selling is now an integral part of their sales process, tapping into the sales intelligence that the social networks provide to both buyer andContinue reading “Why Social Selling Training Pays”

Learn Social Selling Online

Learn social selling online. If you are stuck for time or prefer to learn at your own pace, then The Digital Sales Institute will help train you to become an expert in social selling.  No doubting that a digital element touches some part of the sales process and sales is constantly trying to keep upContinue reading “Learn Social Selling Online”

The Buyers Journey

Increasingly the buyers journey is now done online. Even B2B customers have adopted consumer-like behavior. They now conduct product research online and often make purchasing decisions without a sales rep’s involvement. Those B2B customers who engage with sales agents are already 57 percent of the way through the buying process before their first contact. This fundamentallyContinue reading “The Buyers Journey”