These social media business tips may help a start-up or a business where social media marketing is a vital component in driving the business forward. Also to act as a refresher to any marketing person that may be working on different marketing projects at the same time making it difficult to remember all the steps. The main tip when it comes to social media marketing is that it must part of the daily routine so it needs to be resourced, planned and worked on.
Tip Number 1. Understand the content marketing strategy
To be successful in social media the social media manager marketer must understand the content marketing strategy. From understanding the goals, objectives and desired outcomes to knowing who the audience is and what type of voice (thought leader, informative, educational, authoritive or maybe humorous) the business has selected to communicate with. All the critical questions are answered in a well planned content strategy, so any business or social media manager needs to know it, understand it, always has it to hand, live it and tweak while optimising it when called for.
Tip Number 2. Always have new content to post
Content marketing is not just about new content; the critical point is new, relevant and quality content that brings a different angle to a topic. The lesson for any social media manager is that new content posted regularly will help reach an audience but it is the quality and nature of the content that will achieve engagement to audiences or buyers on the social networks. So the social media manager needs to plan ahead and ensure there is always some new content ready to be posted. Creating quality content will and does take up a considerable amount of time and effort so it needs to be resourced.
Tip Number 3. Set up a content marketing schedule
Social media has to be a business function like finance or product, so the social media team needs to have a roadmap that calls out when you need to create and publish content, a content marketing schedule or diary. This also has the added effect to fully sync your social media activities with other business areas or events within that timeframe. Try and use the 80/20 rule, 80% of your content is proactive in that it requires more effort so needs to be planned leaving 20% to publish any articles in reaction to any event or news..
Tip Number 4. Generating new content ideas
The value and impact of quality, original and insightful content a social media marketing strategy cannot be overstated. Sales and marketing together need to spend time brainstorming content ideas. It is crucial that the person leading the social media activity plans and allocates time to it. Every business that wants to maximize the results on social media efforts will pay attention to content ideas as to keep the content fresh, unique and interesting. Only then will a business be successful in engaging an audience. One simple way to generating ideas for content is to look at competitors blogs and other popular posts on LinkedIn, Twitter or Facebook to see what content works for them.
Tip Number 5. Follow news and trends for content ideas
Social selling and social media function better when people share news and articles from various sources, so keep on top of industry or market news and current events. This also allows the social media marketer to react quickly to hot topics which is one method to boost your social network influence. Use a social media tool to monitor hashtags, social conversations and people in order to keep up the date and on top of the trending topics. Social networks move at speed so when the opportunity presents itself it is important to be there ready to drive your own awareness and exposure.
Tip Number 6. Use imagery and visual media
Social media impact improves by using visual media, infographics, video and imagery. The use of imagery and a visually impacting way of presenting social content it is more likely to reach and engage a larger audience. Quality content is more than text and social media marketing has to include the production of visual elements such as photos, infographics and video content.
Tip Number 7. Track, monitor and report on progress
There is no point investing time and marketing money in social media activities if a business does not track, monitor and have a report dashboard on progress against the targets set out in the social media marketing plan. So it is vital for you to report on the various social network activities (posts, articles, comments, shares), what results were achieved (leads, likes, connections, followers, sales,) and any plans for the next phase. It is best if this is reported to all the team including sales, marketing and management at regular intervals preferably on a weekly basis. Every business needs a clear ROI on any resource invested and social media is no different. It must deliver results.
So there are some quick 7 tips on social media for a business or marketing person looking to refresh themselves on some of steps to be successful in social marketing.