Managing a Startup Business

If you can’t find a way, then make a way! Starting a business, any business is a brave step. But how do you manage a start-up business as well as find customers or put in place a customer acquisition strategy on tight or even zero budgets. Working with early stage and start-up companies I knowContinue reading “Managing a Startup Business”

Social Media Marketing Plan

A social media marketing plan should not pose any major challenges to a small business. As in any growing business with a great product or service, the marketing team or person is most likely to be working on different tasks at different times and these tasks can change rapidly depending on the business needs. However,Continue reading “Social Media Marketing Plan”

Inbound Marketing Strategy

Every business today needs an inbound marketing strategy. In the digital world nearly all marketing efforts are focused on actions like growing web traffic, increasing visitors, gathering sales leads, driving up conversions and securing buyers and customers.   Inbound marketing strategies deliver on all the same marketing goals but in a different way. Traditional marketing orContinue reading “Inbound Marketing Strategy”

Thought Leadership

Thought leadership is not about boasting or bragging, rather it is about sharing informed insights to hopefully inspire people. Thought leaders are not afraid to propose new ideas, new models or different views on a topic. Thought leadership when done correctly can help further a person’s career or a business. Being a thought leader shouldContinue reading “Thought Leadership”

Social Media Marketing

Social media marketing is the process of generating leads, traffic and attention while reaching influencers using social media networks. Social media marketing encompasses activities such as social selling, content marketing, audience reach and status updates. Social media marketing also impacts on SEO or search results as content marketing (articles, blogs, whitepapers) and status updates (news,Continue reading “Social Media Marketing”

Why Customers Buy

Customers buy solutions to problems or solutions for outcomes they need to make their business or lives better. While pricing is important it usually ranks 3 or 4 on buyer’s criteria. Too many businesses rely on the assumption in the era of digital self-education that the most important thing to a customer is price. ButContinue reading “Why Customers Buy”

Business Strategy in a Digital Marketing World

The future of business is digital, so when business leaders start to formulate a business strategy they need to understand that customers, products, business operations and competitors are now digital. Is business strategy being replaced with digital strategy? And do companies have the sales and marketing skills to compete in a digital marketing world? AContinue reading “Business Strategy in a Digital Marketing World”

Content Marketing Plan

As social media grows, the use of content marketing both as a social selling tool and as an audience engagement tool to acquire and retain customers has now taken centre stage within the marketing strategy. The great news is apart from time to preparing the content, content marketing is mostly free but there are someContinue reading “Content Marketing Plan”

LinkedIn- No Irish Jobs

43 LinkedIn Business Groups with over 150,000 members but less than 300 jobs. LinkedIn is a great business networking tool; however when it comes to Irish jobs for people seeking employment (sales, marketing, management) in Ireland it does not look so good. I am a member of 50 business groups on LinkedIn; of these theContinue reading “LinkedIn- No Irish Jobs”

Social Media Marketing – Powering Sales

The use of social media within digital marketing and inbound marketing has become an important gear in the sales and demand generation engine. The sales and marketing engine needs fuel (supply of traffic or prospects) which the engine turns into visitors and leads where sales converts to customers. The use of social media and leadContinue reading “Social Media Marketing – Powering Sales”