Category Archives: Sales Training

Content marketing is powering social selling

The creation and use of content marketing is key to getting social selling activities right. In fact content marketing is now powering most selling and sales activity as it is the smoothest route to build up a relationship with prospects or buyers. It also gently reinforces a brand without over ally interrupting people with salesContinue reading “Content marketing is powering social selling”

Social Selling is Selling

Social selling is selling. In sales and marketing there is a tendency to use catchy phrases to describe something new or promote new products. Social Selling has suffered from this fate as companies in marketing and sales automation use a myriad of keywords associated to “Social Selling “ to look Social and grab SEO traffic;Continue reading “Social Selling is Selling”

BENEFITS OF SOCIAL MEDIA IN BUSINESS AND SALES

“What are the benefits to social marketing media to business or sales?” This was a question I got asked recently at a presentation I gave. What still surprises me is the amount of senior managers, business owners and even those involved in sales that are still to be convinced how social media can impact theirContinue reading “BENEFITS OF SOCIAL MEDIA IN BUSINESS AND SALES”

Content Marketing Done Right

Content marketing when done right can deliver exceptional results yet as many as 75% of marketing departments are doing content marketing the wrong way. One big and critical difference between content marketing and promotional marketing can be summed up in these two words: sharing versus telling. Today’s digital savvy buyers and educated consumers are ignoringContinue reading “Content Marketing Done Right”

Sales Training Tips

Sales training today focuses allot around the use of sales tools, CRM and how to use the social networks to sell. The sales training tips in this article might help the sales team sell better and faster without the hype or jargon that often surrounds sales training. Sales Training Bad News When sales people lackContinue reading “Sales Training Tips”

Social Media Business Tips

These social media business tips may help a start-up or a business where social media marketing is a vital component in driving the business forward. Also to act as a refresher to any marketing person that may be working on different marketing projects at the same time making it difficult to remember all the steps.Continue reading “Social Media Business Tips”

Sales and Marketing Ireland 

Sales and Marketing articles,tips and information for Irish companies. The sales and marketing buzzword word at the moment is “Social Selling”; where the sales process is now tapping into social media conversations and the impact of social networks in driving brand awareness or buyer consideration. Most sales and marketing leaders would concur that the salesContinue reading “Sales and Marketing Ireland “

Marketing Companies in Dublin Guide

Marketing companies in Dublin or anywhere in Ireland offer a menu of services from digital marketing,SEO, social selling, content marketing to social media strategy. This guide is aimed at the business owner to ask what skills do they expect to see before deciding to working with one of the many marketing companies in Dublin orContinue reading “Marketing Companies in Dublin Guide”

Social Media will boost Business Influence

Social media networks can boost the level of influence a business has within a market or even impact buyer decisions. The explosion in social networks in recent years means brands like Facebook, Twitter, LinkedIn etc are actually driving economic activity through its ability to connect like-minded individuals or business for economic gain. Also these sameContinue reading “Social Media will boost Business Influence”

Online Lead Generation using Social Media

The focus of online lead generation and sales leads from social media networks in marketing is growing apace. Still too many small and medium sized business’s can struggle to not only generate leads from the social networks but also struggle to generate enough leads for a sustainable sales pipeline. Online lead generation and social sellingContinue reading “Online Lead Generation using Social Media”