Sales Strategy

To have an effective sales strategy a business needs to consider its products, its market and how the sales effort will be directed to ensure it captures profitable growth selling to customers. Sales strategy is a business decision on (1) who the sales teams are going to sell to (2) what are they going toContinue reading “Sales Strategy”

Customer Targeting

Customer targeting or who a business sells to whether it is B2B or B2C, is a key part of the business planning process. Customer profiling and target selection is critical as it defines the marketing strategy, resources, costs and customer target selection lists for the sales team. A businesses services or products may have appealContinue reading “Customer Targeting”

Why Customers Buy

Customers buy solutions to problems or solutions for outcomes they need to make their business or lives better. While pricing is important it usually ranks 3 or 4 on buyer’s criteria. Too many businesses rely on the assumption in the era of digital self-education that the most important thing to a customer is price. ButContinue reading “Why Customers Buy”

Business Consultant

What does a business consultant do? A business consultant works with a company or small business to review the existing practices in the areas of sales, marketing, product or finance amongst others and then to work with the management to make recommendations for improvements. Most business consultants specialise in one or two areas of businessContinue reading “Business Consultant”

Sales Techniques

Every sales professional should have a reference library on effective selling techniques. There are lots of sales trainers who dispel “sales wisdom” which in reality does not help the sales person improve their sales close rates. Gathered from sales interviews and insights from sales leaders here are some really effective selling techniques that have beenContinue reading “Sales Techniques”

Sales Lead Generation

Sales lead generation is the fuel that powers the sales engine; it is the single biggest sales activity to ignite the selling process. Sales lead generation includes three core principles: First is having the correct product to market fit strategy including compelling offers. Second is putting the product and offers in front of the rightContinue reading “Sales Lead Generation”

Business Strategy in a Digital Marketing World

The future of business is digital, so when business leaders start to formulate a business strategy they need to understand that customers, products, business operations and competitors are now digital. Is business strategy being replaced with digital strategy? And do companies have the sales and marketing skills to compete in a digital marketing world? AContinue reading “Business Strategy in a Digital Marketing World”

Sales Outsourcing

In Ireland, sales outsourcing or Sales-As-A-Service should be considered as it can offer multiple benefits to a start-up or growing business. Companies can boost its sales functions, accelerate sales and build the business faster by contracting in an interim sales manager or director for outsourced selling, business development or lead generation. Outsourcing is nothing newContinue reading “Sales Outsourcing”

Sales Leadership

Sales leadership should not be confused with sales management; sales management implies authority to manage the sales team whereas being a sales leader implies team buy-in and commitment from the sales team towards higher business goals. In a rapidly changing sales environment, decisive sales leadership can be the difference between a company that thrives andContinue reading “Sales Leadership”

Key Performance Indicators for Sales Success

Key Performance Indicators for Sales Success. Sales in a digital driven world brings different challenges for the sales team, Key Performance Indicators (KPI’s) and sales metrics that reflect this shift is critical for sales success. Measuring sales metrics like revenue per head, order values, margin mix are still valid measures for sales management as sellingContinue reading “Key Performance Indicators for Sales Success”