Business Mission- Know why you exist

Why does a business exist? Every business needs a mission and a purpose. We know the overarching purpose of any business is to acquire, develop and maintain customers at a profit however any business must fundamentally know why they exist so the effort, work and emotional investment has a real meaning to all stakeholders. IsContinue reading “Business Mission- Know why you exist”

Social Media Selling for Sales

A growing use of social media within companies by marketing and sales teams is in the area of social selling. ┬áIn the sales process connecting with prospects and establishing relationships can be the difference to winning or losing deals, more and more companies are using social media selling to help them accomplish these connections quicklyContinue reading “Social Media Selling for Sales”

Business and Leadership

Business leadership can be hard to define but it is a title many aspire to regardless of company size or industry. But is business management different to business leadership and which of these traits (leadership or management) is the most valued when promoting someone to a senior role. Is the term “business leader” being overusedContinue reading “Business and Leadership”

A Strategy for Business Success

The strategy for business success are built around three pillars: The Product, The Market and The Team. Each pillar or a combination will most likely determine the success or failure of a business. The core pillar or strategy to focus on is “the product to market fit”. In business schools they say that a businessContinue reading “A Strategy for Business Success”

Get the Sales Team Selling

To win more customers and grow, every business needs to focus on getting the sales team selling, they need to get sold on sales actions and sales time not just the company’s sales process. One question any salesperson needs clarification on is “what do you want me to do”. Seems like a easy question forContinue reading “Get the Sales Team Selling”

Customer Acquisition Strategy

The cost of getting customers can be the difference between success and failure no matter how good a business believes its product to be.