Author Archives: brianoconn

How to Write Content That Drives Sales 

How to write content that drives sales is the dream of every writer today. However, actually getting it done requires a few key essentials. Writing good content for sales isn’t easy, but it’s not rocket science either. Many writers struggle with the thought of selling something to someone they don’t know—i.e., the reader on theContinue reading “How to Write Content That Drives Sales “

Free Sales Training Video from The Digital Sales Institute

This free sales training video is a sample from our online sales training programs. The first sales training video covers what is the definition of selling and what are the sales skills required. The second free sales training video covers “the buyer why’s”. The buyer why’s is the mental questioning process buyers or customers goContinue reading “Free Sales Training Video from The Digital Sales Institute”

List of Sales Skills with Examples 

Today, sales expertise, talent and the sales experience is now the top reason buyers choose a supplier. So, skills, knowledge and the sales mindset takes on renewed significance. When we consider what customers are looking for, what they are trying to avoid, and what tips the scale in favor of the winning supplier, the salesContinue reading “List of Sales Skills with Examples “

How to Build a Marketing Strategy from Scratch

How to Build a Marketing Strategy from Scratch (Without Any Employees) As an owner-operator business, it’s common to feel like you don’t have time for marketing. In reality, marketing is one of the most important hats you wear as a self-employed business owner. Marketing builds awareness of your company, generates leads, and convinces prospective customersContinue reading “How to Build a Marketing Strategy from Scratch”

Sales Prospecting Emails That Get Responses

Learn how to create sales prospecting emails that will get read and generate responses from prospects and customers as part of your sales tactics Source: Sales Prospecting Emails That Get Responses – The Digital Sales Institute The role of sales prospecting emails in the sales process gets questioned from time to time. Well, we doContinue reading “Sales Prospecting Emails That Get Responses”

Sales Training for Beginners

Sales training for beginners should focus on the broad range of general selling skills a new salesperson will need to quickly acquire. In today’s digital noisy, content overloaded and highly competitive environment, trying to persuade a customer or prospect to commit to purchasing is becoming increasingly difficult. So, let’s explore what sales training for beginnersContinue reading “Sales Training for Beginners”

Sales Skills for the Digital Era – The Digital Sales Institute

Source: Sales Skills for the Digital Era – The Digital Sales Institute Sales skills for the digital era requires a change in both mindset and skill application. We know that selling is not getting any easier. Hard to reach buyers will only rethink their current position or reset established buying needs, when given some compellingContinue reading “Sales Skills for the Digital Era – The Digital Sales Institute”

Content Marketing for B2B SaaS Companies

Following our Content Marketing & The Marketing Funnel: The Definitive Guide, we are breaking down what that application of this looks like for some of the biggest industries Galactic Fed works with. If you’re in the B2B SaaS industry – this one’s for you. And if you haven’t begun getting serious about your content marketingContinue reading “Content Marketing for B2B SaaS Companies”