Sales Strategy Presentation

Information on pulling together a sales strategy presentation, a template for what to include when developing your sales strategy plan with presentation guides and insights. An effective sales strategy presentation needs to consider what are your products and where or who is your market. It also plots out how the sales effort will be directed toContinue reading “Sales Strategy Presentation”

Why Social Selling Training Pays

Whether you like it or not, when buyers are so influenced by social media, social selling training should be part of any sales development plan. Progressive companies now ensure that social selling is now an integral part of their sales process, tapping into the sales intelligence that the social networks provide to both buyer andContinue reading “Why Social Selling Training Pays”

The Buyers Journey

Increasingly the buyers journey is now done online. Even B2B customers have adopted consumer-like behavior. They now conduct product research online and often make purchasing decisions without a sales rep’s involvement. Those B2B customers who engage with sales agents are already 57 percent of the way through the buying process before their first contact. This fundamentallyContinue reading “The Buyers Journey”

Nurture Your Potential Customers and Make Your Sales Skyrocket

Nurture Your Potential Customers and Make Your Sales Skyrocket In order to effectively market to your target audience, you need a comprehensive strategy that allows you to nurture your potential leads. As technology changes, so does the way in which marketers can nurture those leads. In order to make your sales skyrocket, you have toContinue reading “Nurture Your Potential Customers and Make Your Sales Skyrocket”

The Key Elements of Digital Sales Transformation

Digital transformation and digital sales transformation is much spoke about business strategy terms (there is even Kudos within management circles for mentioning them). But what is it and what can it do for a business is less understood. How can a business benefit from digital sales transformation strategy is a question being asked in manyContinue reading “The Key Elements of Digital Sales Transformation”

7 Ways to Get Your Content to Produce Sales Leads – Now

If your content marketing plan is producing a steady flow of sales leads, then save yourself some time and don’t bother reading this article. Every marketing article I read tells me how much business has fallen in love with content marketing and why not. I know from experience that whether selling to consumers or businessContinue reading “7 Ways to Get Your Content to Produce Sales Leads – Now”

How to Use Social Media To Promote Your Business

The use of social media is now the most effective way when you need to promote or launch a business or new product. The free access to social networks for prospect identification and the ability to reach a large audience of buyers via content means every marketing or sales leader has to use these channelsContinue reading “How to Use Social Media To Promote Your Business”

B2B Sales Techniques for a Digital World

The buyer’s journey is changing sales models and how B2B sales teams sell. Sales 2.0 as a sales technique has been around nearly ten years now but still many companies struggle to embrace it. If you are in B2B sales then Forester projects that over the next four years, 1 million B2B sales people will beContinue reading “B2B Sales Techniques for a Digital World”