Today, sales expertise, talent and the sales experience is now the top reason buyers choose a supplier. So, skills, knowledge and the sales mindset takes on renewed significance.
When we consider what customers are looking for, what they are trying to avoid, and what tips the scale in favor of the winning supplier, the sales task is clear. We need the skills to build our sales tactics around deep industry insight and expertise. To clearly demonstrate that we can solve the challenge at hand. This is what the modern buyer is seeking and what converts them into paying customers.
Read the full article here