These sales training videos can be used in classroom or as part on some online sales training course. The video content includes topics on “When to post on Social Media” “Social Selling on LinkedIn” “Rules for Sales Success” “Sales Process Steps” and “Key Sales Skills”.
Sales training is mainly focused on helping salespeople to acquire the knowledge on the key aspects of the different sales techniques within the sales process, such as how to do modern lead generation, the role of sales prospecting, business development in the digital era, the sales 3.0 process, buyer profiling, understanding the buying committee alongside sales presentation skills etc. Sales training is always customized to the sales strategy and sales model formulated by the company.
Sales Training Ideas
Here are some suggestions on other topics for a sales training course.
- How to educate a prospect with new perspectives: Coaching a salesperson to open up a prospect’s mind to new, unconsidered and different solutions that solves their challenges.
- Collaboration skills: To earn the trust of the modern buyer, salespeople need to take a more collaborative approach to selling. This is about making buying easier, to inform and educate while eliminating the buyer V the seller in the minds of the buyer.
- Communicating Value and ROI: The skill to tell stories that clearly communicate the return a customer can expect, and the end result they will achieve.
- Active Listening Skills: To put the customer first, to practice actively listen skills so salespeople really learn about the customers business and challenges. Active listening goes hand in hand with great discovery sales questions.
- How to identify the prospect’s real needs: If discovery sales questions don’t uncover a buyer’s needs, then a salesperson will have a difficult time positioning the proposed product or service as the solution.
- Help prospects buy and overcome obstacles: Understanding the internal workings of the prospects business, creating honest dialog on the process and how to deal with them is important if time wasting is to be avoided.
- Create a convincing solution: If you can’t impress a buyer with your proposed solution that communicates how you will help them achieve desired results, you’ll struggle to close.
- How to get agreement on the buying process: Training the salesperson to get agreement from the customer on all the steps involved from both sides in the buying process.
- Creating a personal value proposition: What does the salesperson represent (linked to sales mindset) and what are the values they hold dear. Creating a personal value proposition and then sharing it builds rapport and trust.
- How to differentiate based on USP and the value they will bring: In sales training, too many courses teach salespeople how to differentiate based on product features and benefits. However, prospects are far more interested in the value the product or service will provide including the value of the salesperson themselves to the buying process.