The use of social media within digital marketing and inbound marketing has become an important gear in the sales and demand generation engine. The sales and marketing engine needs fuel (supply of traffic or prospects) which the engine turns into visitors and leads where sales converts to customers. The use of social media and leadContinue reading “Social Media Marketing – Powering Sales”
Category Archives: Social Selling
Customer Service Tips for Business Growth
Customer service has as much a part to play in customer acquisition or business growth as sales. Customer service and how it is delivered must evolve alongside the adoption of social media and technology by consumers and business. Customer service is no longer an “after the event” function, it now impacts sales, business growth evenContinue reading “Customer Service Tips for Business Growth”
Digital Marketing Strategy
Any Irish company with growth ambitions needs to have a digital marketing strategy in order to take advantage of the growing opportunities for sales, inbound lead generation, traffic and customers that digital marketing can generate. The internet is changing the buyer –supplier relationship, today businesses have to know that attention is a currency and socialContinue reading “Digital Marketing Strategy”
Social Media Selling for Sales
A growing use of social media within companies by marketing and sales teams is in the area of social selling. In the sales process connecting with prospects and establishing relationships can be the difference to winning or losing deals, more and more companies are using social media selling to help them accomplish these connections quicklyContinue reading “Social Media Selling for Sales”
Sales Management
Sales management or being a manager of a sales team could be described as leading people to higher levels of achievement to deliver company growth while implementing the sales process the company uses to target prospects and convert them to paying customers. The starting point to managing a sales team is not with the salesContinue reading “Sales Management”
Get the Sales Team Selling
To win more customers and grow, every business needs to focus on getting the sales team selling, they need to get sold on sales actions and sales time not just the company’s sales process. One question any salesperson needs clarification on is “what do you want me to do”. Seems like a easy question forContinue reading “Get the Sales Team Selling”
Lead Generation
Generating sales leads is a daily challenge for most companies and according to Forbes Magazine, more than 60% of the marketers polled in a recent marketing survey said their greatest marketing challenge for the year ahead was generating more sales leads to fuel the sales engine
Customer Acquisition Strategy
The cost of getting customers can be the difference between success and failure no matter how good a business believes its product to be.
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