The Bitter Business acts as a social media marketing agency where we can assist any company to maximise their social media strategy for Ireland or even globally. Our social media and content marketing services are all focused on ensuring that a companies social media marketing campaigns contribute to the brand’s goals, sales and business objectives.
SOCIAL MEDIA MARKETING SERVICES
Social media is now one of the most powerful tools for lead generation, web traffic and inbound marketing. When it is used correctly, a business can create a strong personal connection with existing and potential customers. For any business to benefit from social media, the strategy including content strategy needs to take into account what the business/brand is trying to achieve, who is the target market and what your competition is doing.
Components of a B2B Social Media Marketing Program
- Target Audience – Who do you want to target? What are their problems, challenges, and business needs? Every business needs to ask these questions at the beginning of any social media campaign.
- Buyer Engagement – Once the target audiences have been identified, the next step is defining the social networks and groups where your company’s message will hit home, driving traffic, awareness, and consideration plus lead opportunities.
- Social Media Conversations – Establish a “social media keyword list” which is designed to capture attention for the important keywords, discussions, and activity of the target audiences.
- Content Development – Using keywords, interests and phrases to set the tone and style of communication. This works in tandem with marketing communication strategy and business goals.
- Content Marketing – Quality content is the bedrock for all SEO, social selling and social media tactics. Click here to learn more about our content marketing services.
- Leads, Traffic and Sales Analysis – Implement KPI’s and analysis reporting of leads generated, traffic, website visitors, SEO results and social media metrics. Also measure the performance on how the content and social media activities impacted on social selling, lead generation and sales programs.
Social Media Management
Providing everything a business needs to be successful on social media.
- Social strategy development
- Content creation
- Target keyword research
- Lead generation and traffic goals
- Content publishing calendar
- Publishing to social networks
- Community management
- Social selling training
Here are some articles on social media
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FREE 1 hour – no obligation – sales to social selling and social media marketing consultation for your business!